Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Seed this on Newsvine.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

ClearVoice

JANUARY 30, 2020

For example : If you ever wrote a story or published a photo or video that got syndicated by other publishers beyond the one who commissioned it, you probably didn’t get more money for each additional pickup. And, few publications would even thank you for creating work so shareable that it improved their overall reach.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

ClearVoice

JANUARY 30, 2020

For example : If you ever wrote a story or published a photo or video that got syndicated by other publishers beyond the one who commissioned it, you probably didn’t get more money for each additional pickup. And, few publications would even thank you for creating work so shareable that it improved their overall reach.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Webbiquity

DECEMBER 10, 2013

The best examples use photos or video along with text.( The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

DECEMBER 18, 2012

For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. 3) Those Millions of Microsites. Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Begin by developing a catalog (think library) of all of your lead nurturing content.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

Vodafone, for example, ran a "quite successful" viral game campaign promoting its mobile office solutions. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

MARCH 6, 2009

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Contently

JUNE 20, 2017

On AdWords, for example, customers can find a “ Setup and Basics ” page. Netflix, Pulsd, and Wildfang, for example, do a great job finding their way into your inbox to say, “Hey customer, here’s something you might like.” The same mindset applies for some tech-focused B2C companies. Public relations.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Webbiquity

JULY 10, 2018

For example, website redesign projects are often a response to: Business changes: Acquisitions, growth, new product lines, or rebranding efforts can all drive website re-launches. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Special-Purpose SEO Tools.

Paid Content 213

Paid Content CMS Development Design Optimization 213

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Infrastructure. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Biznology

NOVEMBER 29, 2011

Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure.

Blogger 80

Blogger Domain Outreach Microsite 80

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. The most glaring example of this social snafu is McDonald’s “Tell us your #McDStories” disaster. Use the power of prizes.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. My name is Elizabeth! I'm a Kenyan????

Social Media 97

Social Media Media Generation Work Management 97

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Volume of traditional PR opportunities that often arise from highly viral content. If you get the story right, the content takes care of itself. Kelsey Libert.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. Remember to follow the protocol of the sub-Reddit you’re advertising on– for example, use the AMA or TIL conventions on the relevant subreddits. These are conventional PR placements, but in this case, they’re about your content. Email lists – of both customers and non-customers.

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. I like numbers. Find out how to make landing pages work harder and increase conversion rates.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 21, 2017

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications. 11 Timeless Examples #FTW by aimClear Blog.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! " [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! " [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167