Remove Examples Remove Microsite Remove PR Remove Public Relations
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Begin by developing a catalog (think library) of all of your lead nurturing content.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

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How to Write a Strategic Marketing Plan

WebMarketCentral

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

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How 6 Companies Use Content For Other Departments Besides Marketing

Contently

On AdWords, for example, customers can find a “ Setup and Basics ” page. Netflix, Pulsd, and Wildfang, for example, do a great job finding their way into your inbox to say, “Hey customer, here’s something you might like.” Public relations. ” Internal communications.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

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The art of writing the perfect blogger pitch

Biznology

Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure.

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