Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 311

Thought Leadership Enterprise Management Work Management Marketing Management 311

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help.

Email Marketing 129

Email Marketing Automation Tools Planning 129

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 230

Budget Programs Marketing Automation Services CMS Development Marketing Budget 230

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Tools 116

Tools Work Management Planning Ideal Customer Profiles 116

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Marketing Insider Group

JULY 6, 2020

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. Simple Marketing Kanban Board.

Planning 263

Planning Examples Work Management Paid Search Agency 263

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. Quick Takeaways. SPARK by ADP.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Planning 246

Planning Event Marketing Marketing Plans Work Management 246

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. A quick Google search for SEO auditing tools will show you 1.3 million results and dozens of tools that all seem to have similar offerings. Take it from us: these are the only SEO audit tools you’ll ever need. Ahref’s Content Gap Tool. Quick Takeaways.

SEO 344

SEO Tools Keywords User-Generated Content 344

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

Marketing Management 362

Marketing Management Tools Planning RSS 362

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Storage example for AI-powered search ads. Search ad experience. Image: Google. Brand profiles.

Marketing AI 55

Marketing AI Paid Search Agency Marketing Analytics Tools Ideal Customer Profiles 55

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. How well does email drip marketing work? Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. The copy in drip marketing needs to be sharp yet sincere.

Work Management 320

Work Management Examples Paid Search Agency Marketing Management 320

Sana Commerce

MARCH 15, 2024

Featured speakers: Justin Racine – Principal, Unified Commerce Strategy, Perficient Kris Harrington – CEO, GenAlpha Technologies Sebastiaan Verhaar – Chief Executive Officer, Sana Commerce Jai Baek – Marketing & Creative Director, United Pacific Industries Mark Brohan – Senior Vice President, B2B and Market Research, Digital (..)

eCommerce 52

eCommerce Tactics Examples Tools 52

Content Marketing Institute

JUNE 7, 2021

It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.

Link Building 140

Link Building Traffic SEO Examples 140

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Since there wasn’t anyone around to give me a second opinion, I decided to use the their virtual try-on tool.

Privacy Policies 108

Privacy Policies Contingency Planning Tools Privacy 108

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Marketing AI 101

Marketing AI Work Management Tools Marketing Management 101

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 167

Creativity Examples Content Marketing Planning 167

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

Valasys

DECEMBER 20, 2023

Business plans for affiliate marketing are the building blocks of all successful online businesses. Affiliate marketing business plans are essential for companies that want to do well in the digital market, which is very competitive and always changing. Why Affiliate Marketing Business Plans are so Essential?

Planning 52

Planning Work Management Examples Marketing Management 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. In this article, we’ll go through the most effective examples of marketing automation workflows.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

PathFactory

MAY 21, 2024

Content marketers strive to produce engaging content that resonates with their target audience, while navigating a ton of data and metrics. By leveraging AI-powered tools, content marketers can identify relevant content attributes like topics, keywords, and themes that are likely to resonate with their audience.

Top of Funnel 52

Top of Funnel Buy Tools B2B 52

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Video duration : Follows the recommended video length based on your marketing objective.

Youtube 126

Youtube Optimization Ads Google 126

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. The post Legal risks loom for Firefly users after Adobe’s AI image tool training exposed appeared first on MarTech.

Marketing AI 113

Marketing AI Training Tools Copyright 113

Content Marketing Institute

MARCH 28, 2019

To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. Continue reading → The post 57+ Tools, Tips, and Examples to Make Your Writing Better appeared first on Content Marketing Institute.

Examples 110

Examples Tips Tools Content Marketing 110

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Don’t rely on outdated tools.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109