Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. In this article, we’ll go through the most effective examples of marketing automation workflows.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

SendX

JUNE 16, 2020

You can do even better marketing by tailoring your email sequence based on your lead’s entry point. For example, have a long sequence for someone who signed up after downloading a free report. If you want proof, look at what Jon Buchan, founder at CharmOffensive said about us: "I can create sophisticated email marketing campaigns.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 237

Marketing Automation Services Budget Programs Automation Work Management 237

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool. Let’s get started!

Marketing AI 211

Marketing AI Planning Marketing & Strategy Top of Funnel 211

Optinmonster

MAY 31, 2024

If you’re unsure of where to start, holiday email templates and examples can help you get ideas for your own campaigns. I’ve worked in email marketing for over 15 years, and because of that, I pay close attention to the marketing emails that land in my inbox.

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Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Tools like Google’s Mobile-Friendly Test can be invaluable for this. In this example, two stories stand out. Get their attention, and they’ll stay and convert.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. By Lauren (Dichter) Bensussen, Sr.

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Let’s dig in. What is Instagram automation?

Automation 112

Automation Tools Work Management Marketing & Strategy 112

Biznology

NOVEMBER 2, 2017

But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. GetResponse.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Go-to-market strategy, process, and planning.

Work Management 181

Work Management Tools Marketing Management Planning 181

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Why Are Chatbots Important for Your Marketing Strategy?

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Top Rank Marketing

APRIL 22, 2024

AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces.

Lead Ranking 101

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 101

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Good reviews can trigger a positive emotional response, while a poor experience can evoke negative feelings, leading to negative reviews.

Google 85

Google Examples Ideal Customer Profiles Lead Scoring 85

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. How to use Buyer Intent Data Tools.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. For example, “Thank you for signing up with Act-On” or “Welcome to Act-On!”

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Campaigns 139

Campaigns Examples Design Planning 139

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). A well-targeted reminder helps consumers as well as businesses.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” So, if you wanna get started sending welcome emails like a boss, read on to see what to include in that first email—we’ve even included seven awesome examples! 7 Examples of Welcome Emails That Will Boost Brand Loyalty.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Here’s a great example from Catalina Crunch ’s early bird campaign.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

ClickDimensions

APRIL 14, 2023

When it comes to Marketing Automation, the general methodology is the same. Marketing Automation is designed to make processes simpler and quicker by removing the manual side of daily tasks. Let’s go through three different examples of the power of Marketing Automation for education!

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

ClearVoice

JANUARY 11, 2021

Even with a variety of different marketing channels and mediums today, including social media and text marketing, email is still one of the most popular ways for marketers to reach their audiences and customers. However, email marketing itself as a medium has changed. The different types of email marketing.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. katairobi Click To Tweet. Click To Tweet. Hashtags for Likes. All Hashtag.

Features 111

Features Examples Paid Search Agency Communities 111

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing AI 102

Marketing AI Allocation Generation Planning 102