Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Optinmonster

JUNE 6, 2024

In order to succeed, I apply my 17 years of professional copywriting experience, as well as thorough analysis of meta description examples from top-ranking brands. In this post, I’ll share 5 effective meta description examples and my top 8 tips for writing a good meta description. What Is a Meta Description?

Click Rate 59

Click Rate SEO Examples CTR 59

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. In most cases, sales dashboards are created by sales managers, sales leaders, and sales operations teams, though reps can create dashboards to track their own accounts. Identify sales goals you want to track. For example, you may have a yearly sales goal of $1 million. Fill in cell. Update column.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Lean on pre-built noise exclusion options.

Social Media 116

Social Media Examples Work Management Media 116

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Salesforce Marketing Cloud

MARCH 4, 2023

Tracking can help you figure out why. Below are seven examples of Salesforce dashboards you can reference to help you hit or exceed your revenue targets. See how Salesforce uses data to generate accurate forecasts Learn how to uncover big-win opportunities by using the right processes, people, and tools.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Surviving in a make-or-break environment means salespeople must keep an eye out for their next employment opportunity, even if they are all-star sellers. Formula: Base salary + commission Example: Your annual salary is $40,000. Who’s it for?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. In this article, we’ll go through the most effective examples of marketing automation workflows.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Tools like Google’s Mobile-Friendly Test can be invaluable for this. In this example, two stories stand out. The one on the left has a bigger headline and picture to draw the eye.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Social media monitoring is the process of tracking and reacting to social engagements.

Social Media 120

Social Media Tools Campaigns Media 120

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

CMS Development 98

CMS Development Examples Work Management Touchpoints 98

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 120

Work Management Marketing Management Resource Management Allocation 120

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Vision6

FEBRUARY 26, 2023

Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. That’s where your email AB testing tools come in! What is AB testing in email marketing? What email content should you AB test?

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

NOVEMBER 9, 2021

But tools like OptinMonster changed that. Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. When popups first appeared, many felt they were annoying.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. Let’s look at some examples to see how exit popups really work!

Intent 94

Intent Top of Funnel Examples Conversion 94

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. Content Marketing Analytics. HubSpot Marketing Hub. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Table of contents: What are LinkedIn hashtags?

Linkedin 109

Linkedin Trends Eye-Tracking Marketing Agencies 1 109

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Martech

DECEMBER 14, 2023

The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. However, the final decision depends on addressing any lingering competition concerns from the UK’s Competition and Markets Authority. Why we care. Am I affected? Google is selecting the 1% of Chrome users at random.

Features 127

Features Google Privacy Eye-Tracking 127

ClickZ

NOVEMBER 22, 2019

The seven chatbot platforms and tools mentioned: Reply.ai. chat tool helps ensure your customers get instant and personalized service. to cater to post-sales queries, help customers track their orders, and more. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Product USP. Integrations.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Before selecting or even looking for the right email automation tool, it’s essential to establish your needs. Getting more eyes on your content.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Hubspot

JUNE 8, 2023

In this article, we’ll share everything you need to know about AI email assistants, from what they are to when to use one and all the tools we love. When to Use an AI Email Assistant AI Email Assistant Tools What is an AI email assistant? An AI email assistant is a tool that uses artificial intelligence to help you manage emails.

Marketing AI 70

Marketing AI Tools Work Management Marketing Management 70

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Our experts are happy to share our understanding of the market with you, free of charge. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Work Management Automation 123