Examples Landing Pages Marketing Tools 
Webbiquity
AUGUST 26, 2021
The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool.
Marketing Insider Group
JANUARY 14, 2021
As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have.
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Oktopost
JUNE 4, 2024
You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.
Unbounce
JULY 6, 2021
We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.
Act-On
JUNE 13, 2024
But most marketers also know the real work begins after that. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn. Multichannel marketing is frequently used for new customer acquisition but is often overlooked as a strategy to increase customer retention.
Unbounce
MARCH 22, 2022
Sure, headings help when it comes to finding something particular on a page. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page. How to Use Anchor Links on Your Landing Page. CTA button. Social proof. Lead generation. Table of contents.
Unbounce
JULY 14, 2020
Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.
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