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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

PageRank 101
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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them. Learn more about how SEO fits into a broader B2B marketing strategy.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Anchor text.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them.

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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. This was not a popular statement among marketers, who want to tell stories and preach brand value.

SEO 217
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Google says no more Penguin releases–what does it mean?

Biznology

And Google has always tried to use data to improve its ranking algorithm, starting in the beginning with its PageRank link analysis approach. This last Penguin release is just the latest example of the always-on ranking algorithm update.