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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” And this example is relatively light on SERP features.

SERP 295
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Example Search Queries.

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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Specifically, that’s the audience persona you created when you put together your content marketing strategy. For example, it shows total engagement for each topic over the length of time you specify. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Long-tail, low competition.

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

For example, if a user searches for “Barack Obama,” the Knowledge Graph will display important biographical information, such as his birthday, full name, and of course, the fact that he’s the 44 th president of the United States. This is good advice for any content marketing campaign, regardless of the encroaching Knowledge Graph.

SEO 105
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The progression of anchor text

Biznology

(Photo credit: Wikipedia). For example, a link to Biznology may look like this – www.biznology.com. Biznology.com) and partial-match or long-tailed anchor text. Partial-match and long-tailed anchor text include a partial phrase or portion of the keyword or term you are trying to rank for rather than the exact term.

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Why paid search is still frustrating for searchers

Biznology

Photo credit: Wikipedia. Take a look at this example of the results of a very specific Google search: Take a look at the ad that is highlighted in purple–it looks like a good choice and it is from the well-known retailer Target. Paid Search Search Marketing Slider Business Google paid search search Search Engine Marketing'