Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? H1 is the most important header tag. That’s a header.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 75

SERP PPC Top of Funnel SEO 75

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs. Then add alt text to your photos.

SEO 271

SEO Traffic Tips SERP 271

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 95

Tagging SEO Sample Content 95

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The layout of the search engine results page (SERP) is also up for grabs. These are two examples that fall under "I want to do" moments. 87% of consumers begin their journey digitally. At this stage, users are looking to learn to do something.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 98

Tagging eCommerce Classified Ads Long Tail Marketing 98

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Everyday, your audience is scouring through the search engine to find relevant information.

Social Media 154

Social Media SEO Cost Per Click Media 154

Conductor

FEBRUARY 22, 2022

Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Ranking 62

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Act-On

SEPTEMBER 24, 2023

In the example below, the page title is “What is marketing automation?” A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). Here are a few things to remember when it comes to page titles: Give each page a unique title tag. Create “content clusters.”

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Optinmonster

DECEMBER 20, 2023

Example: “OptinMonster login”. Informational Intent: These users are on a fact-finding mission. Example: “What is lead generation?”. Example: “OptinMonster review”. Example: “Buy OptinMonster subscription”. So, a quick look at the SERPs can reveal a lot. How to conduct a SERP analysis?

Keywords 92

Keywords Paid Content SEO Lead Ranking 92

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. A search engine knows the title of a web page by finding a title tag in the code -- for instance, on "What Is Marketing? Don't use caps.

Tagging 77

Tagging SEO Marketing Websites FAQ 77

Brightedge

APRIL 15, 2021

When a user enters a query into a search engine, the results are displayed on a search engine results page , also called a SERP. A SERP commonly includes paid advertisements and organic results. Title tags. Heading tags. Below is an example of keyword research using Data Cube. Title tags. Heading tags.

SEO 82

SEO SERP Tagging Keywords 82

Brightedge

FEBRUARY 15, 2022

Here are some examples of international search engines: China - Baidu. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. Inform Google of Foreign Language Versions of Pages With “hreflang” Tags. Russia - Yandex. South Korea - Naver.

Practices 141

Practices SEO Best Practices Domain 141

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. If businesses want to provide their clients with helpful information, adopting AI for SEO will raise the bar for content quality while enhancing their SERP rankings.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

seo.co

FEBRUARY 1, 2023

For example, if you’re the marketing team behind Wal-Mart’s new national campaign for cheap tires, then your keywords will likely direct towards all markets and focus on “cheap tires,” “tire discounts” or “tire deals.” In addition, city and state names should be in the title tags, meta descriptions and content of your site.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. The AI Meta Tag Generator works in tandem with the Semrush keyword research integration and helps to ensure that blogs and other pages have well-structured keyword-optimized meta tags.

CMS Development 111

CMS Development SEO Trends API 111

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. image source ).

CTR 40

CTR SERP Activities Google 40

Valasys

SEPTEMBER 26, 2023

The goal of optimization is to move your website up the search engine results page (SERP) rankings so that more people can find your site when searching for a product or service related to what you offer. For example, if someone is looking for running shoes or Italian restaurants in their area, they will type these keywords into Google.

SEO 52

SEO Tools Lead Ranking SERP 52

DAGMAR Marketing

JANUARY 22, 2024

2 – Leaving the Title Tags and Meta Descriptions Behind Don’t let your optimized title tags and meta descriptions get lost in the transition. If there are pages on your website that rank well for specific keywords, if those keywords are in the title tags for those pages they probably have a huge influence on those rankings.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Top Rank Marketing

JANUARY 17, 2024

Meta information (titles, descriptions, image tags, etc.) These scores summarize how your site’s SEO measures up to best practices or your SERP competition. For example, most SEO auditing tools will point out if you have any pages that aren’t crawlable on Google and suggest ways you could correct that.

Analysis 96

Analysis Lead Scoring Lead Ranking SEO 96

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Conductor

MARCH 29, 2022

Macy’s, for example, planned to close 125 stores during the pandemic. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. We found that there has been a shift from transactional to informational results for head terms since 2020.

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. These tags are crucial for web accessibility. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

SEPTEMBER 20, 2020

Take pizza for example. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. If they find the information they’re looking for on your site, they’re less likely to return to Google within seconds and explore a different result (pogo-sticking).

Intent 75

Intent SEO SERP CMS Development 75

Convert

JULY 28, 2021

Is it finding more information or finding more information before making a purchase? For example, if someone is searching for something like [ electric scooter for kids ], they are very likely to be at the very beginning of their buying journey, still considering options. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

ClearVoice

DECEMBER 7, 2020

Informational. Examples: Who wrote the book ‘Hillbilly Elegy’? Examples: LinkedIn, usbank login, Walmart Black Friday ad. Examples: Unlocked Google Pixel, Frozen Elsa doll, Old Navy coupon. Examples: best email marketing tool, top safe cars for teens, Rocket Mortgage reviews, Sam’s Club vs Costco.

SEO 108

SEO SERP Content Keywords 108

seo.co

MAY 11, 2022

For example, when a user types in “criminal defense lawyer near me,” Google will provide several pages full of websites it deems relevant to that phrase. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105