Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. The bottom line, though, is this: Videos do not boost your landing page conversion rates—and in some cases, might even harm them.

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Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Example 1: American Executive Centers.

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Landing Pages Examples Budget Programs Click Rate 111

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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Landing Pages PPC Paid Content Optimization 145

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . The buyer’s journey is a framework that presents the stages a customer goes through as they decide to buy something. Need an example?

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 98

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

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Landing Pages Keywords B2B SERP 151

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

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Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

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Landing Pages Top of Funnel Examples Paid Search Agency 96

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

KoMarketing Associates

MARCH 23, 2012

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE. Here is a copy of my part of the presentation panel on Landing Page Optimization.

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Landing Pages Optimization PPC SEO 120

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

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Landing Pages Examples Click Rate Class 90

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 71

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.

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Landing Pages CMS Development Microsite User-Generated Content 52

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

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Landing Pages eCommerce Design Paid Search Agency 94

Sharpspring

MAY 20, 2020

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. Page Views.

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Landing Pages Click Rate Conversion Rate Traffic 58

Hubspot

JUNE 3, 2020

This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple. I could access even more information about using Twitter for marketing — for free. This is the glory of using a landing page, which we'll get into in this post.

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Landing Pages Template Paid Search Agency Acquisitions 99

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

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Landing Pages Template Ad Exchange Statistics 67

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. That’s why, when copywriting for landing pages, it’s essential to make the most of the three seconds that you’ve got to capture a prospect’s attention by explaining who you are, what your product is, and what’s in it for the consumer. Blue Apron.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Using Multiple CTAs. Explain the offer’s value.

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Landing Pages Cost High Quality Lead Budget Programs 59

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

ConvertKit

JANUARY 17, 2020

You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. But the hardest part—convincing people to register and attend—comes long before the presentation itself. That's where your webinar landing page comes in. Why use a landing page to promote your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

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Landing Pages Conversion Rate Conversion Urgency Marketing 61

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is the landing page “short and sweet”?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Marketing Insider Group

SEPTEMBER 22, 2020

It’s basically a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. Here are some examples of the types of offers you can promote: Software demos. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. Sale discounts.

Lead Generation 291

Lead Generation Campaigns Generation Planning 291

Martech

FEBRUARY 5, 2024

See an example of the dashboard in Adobe Docs. More information can be found on the Adobe website. For example: Lead ID, Email asset, Link click or email open. More information can be found in this Marketo Nation Article. Filtering email bot activity We all want accurate data on email performance, right? compatibility.

Webinar Metrics 111

Webinar Metrics Demand Marketo API 111

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Focus on their quality and ensure that you regularly update and republish them.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Hubspot

JANUARY 22, 2021

Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs. What is a Thank You page? To see this in-action, let's explore Thank You page examples, next.

Examples 100

Examples Best Practices Landing Pages Urgency Marketing 100

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. It can take time for people to take the leap and buy a product or even fill out a request for more information.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

ClearVoice

JUNE 22, 2022

Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

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Landing Pages Conversion Case Studies CAN-SPAM 143