Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%).

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. 4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m Let’s dig in to these new and advanced features.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

The Point

OCTOBER 29, 2021

It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

ClickDimensions

MARCH 11, 2024

For marketers, email is a fantastic way of communicating directly with customers by sharing information straight to their inbox about events, offers, status updates and more – the potential email has is almost unlimited. Get the webinar on demand here: Ask the Expert: Deliverability webinar.

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Then customize your video with colors, fonts, transitions, and more. Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. Email Marketing Software.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Triggering event: A small company secures a round of funding (check). 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. But what truly sets them apart? Contribution to pipeline and sales impact.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. See an example of the dashboard in Adobe Docs. compatibility.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Vision Edge Marketing

DECEMBER 13, 2022

Marketing, for example, might have Advertising, Events, PR, Content, etc. Perhaps even a third level, such as webinars, tradeshows, etc. under events, the third level of subaccounts. Serving customers? CFO: “It’s nice to attend these events, but we don’t understand why we go to so many. Sound familiar?

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Webinars [2.56%]. PPC [1.82%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

The Marketing Blender

DECEMBER 20, 2023

Understanding this shift is pivotal, as it emphasizes the need for strategic, customer-centric marketing. Success in modern B2B marketing requires an in-depth understanding of customers, precise assumptions, and effective tracking. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Heinz Marketing

NOVEMBER 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Since the start of the pandemic, chances are you’re regularly hosting some sort of virtual event. Or maybe you’ve invested in a specific webinar tool. Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”.

Webinar Metrics 68

Webinar Metrics Youtube Linkedin Work Management 68

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. But it is difficult to create a webinar that gets it right. 2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more.

Resources 136

Resources B2B Marketing Planning B2B 136

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. ” This meant changing the tone, as well as the context, of their content to fit with the evolving needs and values of customers, focusing more on helpfulness and kindness. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Making new connections at such a large event can feel intimidating for some of us. Join Concert Buddies to meet other attendees before the event.

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. The post SaaS companies embrace digital customer success appeared first on MarTech. Why we care.

Paid Search Agency 116

Paid Search Agency Companies Marketing Automation Services Touchpoints 116

Heinz Marketing

AUGUST 17, 2023

Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in. Create engaging promotional materials and campaigns to drive attendance to these events. Use data analytics tools to measure ROI and track key performance metrics.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Salesforce Marketing Cloud

APRIL 1, 2022

Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Use marketing automation to drive record attendance to virtual events.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Martech

JANUARY 25, 2024

Rite-Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 78

Marketing AI Paid Search Agency Lead Ranking Psychographics 78

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We went from in-person events to virtual ones. A prime example was our 2020 hosted events plan. Clearly, the pandemic impacted our ability to host these events. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91