Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Also, not ideal.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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Trade Show Contingency Planning Conference Vendors 184

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. If you’re like us, you might need to get that trade show-planning muscle built up again. Do you plan to launch a new product or service?

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up? Trade show buyers tend to come prepared.

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Trade Show Buy B2B Work Management 207

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. A lot goes into a successful tradeshow event.

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Trade Show Buzz Work Management Impressions 182

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Understand Any Contract Guidelines for Events.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

Trade Show 65

Trade Show Display Verticals Sales Qualified Leads 65

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Merchandise is always a good way to attract attention to a trade show booth.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Lead Ranking 308

Lead Ranking Lead Scoring Tips Leads 308

Square 2 Marketing

JULY 19, 2021

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. to stay ahead of the competition and use these events to create a more robust pipeline. Smart marketers will realize this and take action now (yes, now!)

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Trade Show Act-On High Quality Lead Planning 97

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. after they make a purchase, anniversary date, product/service milestone, and so on).

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Much lower production costs. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Golden Spiral

AUGUST 26, 2021

COVID changed our relationship with live events forever, too. Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. If you attend an event this year, be flexible. I call it the trade show triad. Be Flexible.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Square 2 Marketing

APRIL 1, 2020

Now Is The Time To Rethink Your Entire Event Marketing Strategy. Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf.

Trade Show 54

Trade Show Digital Transformation Conference Event Marketing 54

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. The product is a staple in the marketplace and is selling very successfully without it. The best opportunity to kick off that effort was at the NRF Big Show.

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Trade Show Event Marketing Advertising Agencies Work Management 120

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next big event. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Choose a reputable event technology solutions architect.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Navigate the Channel

MARCH 15, 2022

Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Look, staffing a booth at a trade show is tough.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Allocate about 30 percent of your trade show budget to the expense of the trade show itself.

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Trade Show Budget Programs Allocation Tips 84

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. If you use a spin wheel at your next event, be sure to have quality prizes.

Trade Show 114

Trade Show Lead Generation Lead Ranking Lead Scoring 114