Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

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Twitter Marketo Webinar Metrics Sample 48

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K followers) X (Twitter): @julietrandall (2.5K

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. What events does your target audience attend? However, the top reason why U.S.

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Intent Data Intent Email Marketing Social Marketing 129

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll 6sense on Twitter. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

DECEMBER 9, 2011

by Jason Miller Marketo was invited to the Twitter for Marketers Event yesterday at the stunningly gorgeous Asian Art Museum in downtown San Francisco. More importantly, they spoke about the new changes to Twitter’s interface which is now simplified along with navigation that is more consistent and easier to use.

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Twitter Marketo Advertising Agencies Profiling 48

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. But even with this immense amount of time and effort, virtual events are worth it.

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. If you have not registered , there’s still time to do so.

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Marketo Twitter B2B Marketing B2B 48

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. View all the sessions here: Marketers First Virtual Event Sessions. Questions about the event?

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B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Why Events? In addition, events and their parties are a great place to make connections for future partner collaborations. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Martech

SEPTEMBER 1, 2021

Communities can be built on Panion, including paid communities, with the opportunity to organize and host events or spontaneous gatherings. Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Read more here. Why we care.

Work Management 131

Work Management Marketing Management Advertising Agencies Paid Search Agency 131

Adobe Experience Cloud Blog

APRIL 22, 2015

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! MKTGNation was trending on Twitter! From that first event through our last session, it could not have been more evident that the Marketing Nation is not only strong, but thriving.

Advertising Agencies 48

Advertising Agencies Marketo B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Lead Generation Twitter Optimization Lead Ranking 48

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ClickZ

JANUARY 22, 2020

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. In addition, the tool also tracks website visits, various events of the customer and based on that it provides real-time analysis. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Lead Gen Twitter Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Ads: Appearing on the right-hand side of the screen as users scroll through their newsfeeds, ads provide a great opportunity to drive asset downloads or increase event registrations. Here are a few ideas.

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 17, 2009

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. Marketo – 200+ Customers and growing! Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party. They did it RIGHT!

Marketo 48

Marketo Marketing Automation Services Tagging Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date. Emojis are a way to humanize your brand as well as express complex ideas in fewer characters so you can engage more on platforms such as Twitter.

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Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Insights about your persona audience drawn from their activity on Twitter. We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. and lots more.

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Eloqua Buyer Personas Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Other formats that work well for live streams are exclusive, behind-the-scenes access to events and Q&A sessions between hosts and guests. update on Twitter. Engagement.

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Video Marketing Broadcasting Work Management Marketing Management 129

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Remember conferences and events? Social Data & Marketo Engage.

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Activate follow-up email campaign.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Owned Media : Channels your company has complete control over such as websites, communities, blogs, print catalogues, and company ran events. He is very active on Twitter and loves Batman. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter. On Twitter, you can identify potential buyers based on their tweets and following relations. A Nascent and Confusing Market.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

ClearVoice

DECEMBER 12, 2019

Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. A few of the top webinar sources for marketers include: Marketo. Some of the hashtags used by conference attendees that are likely to yield compelling content on Twitter include: #AdobeSummit. Content marketing.

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Conference Content Marketing Top of Funnel Planning 82