Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Many of the promotions are tied to loyalty programs. Dig deeper: Why we care about loyalty marketing Hybrid shopping. Why we care. Prime Day competition.

eCommerce 109

eCommerce Trends Amazon Gartner 109

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Trends to Focus on in 2022 . Loyalty programs and exclusive content are also gaining traction. What’s Changed for B2B Content Marketing?

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

APRIL 12, 2022

The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. Videos and virtual events will make much of this content easier for customers to consume. Find out what trends and technologies will make it so. Get the trends report.

Trends 102

Trends Planning Marketing & Strategy Loyalty 102

Brandpoint

JANUARY 25, 2021

Switching to virtual events has been a shift in strategy for many marketers, but the need for community and learning experiences hasn’t dwindled. In fact, conferences and events are arguably needed more now than ever. Where have you seen success in the shift from live events to online? Accessibility is up.

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Martech

JULY 22, 2022

The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Videos and virtual events will make much of this content easier for customers to consume. A customer loyalty program incentivizes and rewards customers that keep engaging with your brand.

Trends 115

Trends Research Planning Marketing & Strategy 115

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. B2B marketers are championing user-friendly designs to ensure consistent, positive interactions across desktop and mobile platforms.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

RebelMouse

DECEMBER 14, 2022

As always, it’s helpful to dissect the network-wide data to see how trends change when we break down the data by considerations like site category, device type, and loyalty. Recirculation by Loyalty. Because of this trend, moving readers down the loyalty funnel can have a major impact on both traffic growth and revenue.

Loyalty 52

Loyalty Top of Funnel Click Rate Traffic 52

Martech

MAY 2, 2024

Shoppers were holding back during Q1 having spent during the holidays; they’re waiting for big online shopping events later in the year. Inflation remains sticky and events like the Francis Scott Key bridge collapse in Maryland can only have a negative effect on the supply chain. What should brands do?

eCommerce 111

eCommerce Loyalty Order Pricing 111

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

Email Marketing 90

Email Marketing Design Trends Work Management 90

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

From flowers to medication to replacement parts for wind turbines, order management trends have changed. Five new order management trends will shape shopping and business buying forever. This trend allows shoppers to buy the products they love when and how they want to. Order management systems must be built to scale.

Order 95

Order Enterprise Management Work Management Marketing Management 95

Mailmunch

MARCH 30, 2021

That is a case study of customer loyalty. The good news is that learning how to build customer loyalty is not difficult as it may seem, especially with a powerful tool called email marketing. What is customer loyalty & How to measure it? First, let’s start with the definition of customer loyalty. .

Loyalty 59

Loyalty eCommerce Email Marketing Ad Building 59

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging. Seasonal trends impact consumer behavior. New competitors.

Advertisements 119

Advertisements Advertising Allocation Planning 119

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SmartBrief - Marketing

MAY 19, 2024

Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events.

Marketing AI 64

Marketing AI Forecasting Cross-Selling Loyalty 64

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. Expect to see data maintenance and cleansing explode as a digital marketing trend.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. It’s not one of the top content marketing trends for brands large and small. And that Facebook outage brings us to the next trend in content marketing….

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. By Josh Baez , Client Engagement Manager at Heinz Marketing.

Work Management 109

Work Management Click Rate Marketing Management Tactics 109

Content4Demand

APRIL 12, 2019

Hosting an event doesn’t require an Adobe Summit-level budget. Virtual events can be a great connector as well, so look into hosting a digital meeting on your favorite web conferencing platform or a special invitation-only webinar with content that’s tailored to help existing customers learn more about their top interests.

Loyalty 65

Loyalty Lead Gen Lead Scoring Lead Ranking 65

Porch Group Media

OCTOBER 20, 2022

However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Packed With Insights On Today’s New Movers: Profile of Today’s New Mover 64% of new movers have experienced a recent life event. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Marketing Insider Group

MARCH 28, 2023

Identify patterns, correlations, and trends among the resulting segments. Especially in today’s rapidly changing digital environment, trends quickly come and go and social platforms appear and disappear. Offering loyalty programs rewards regular, high-value customer spending. Free events, classes, and workshops.

Small Business Marketing 210

Small Business Marketing Work Management Data Hygiene Practices 210

Martech Advisor

MARCH 27, 2020

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty.

Trends 85

Trends Paid Search Agency Planning Amazon 85

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Bannerflow

NOVEMBER 16, 2021

While these upward trends may have been the direct influence of the pandemic, some shopping habits will be here to stay. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Download the free report to access all the latest mover trends and statistics. Methodology.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Marketing Insider Group

APRIL 26, 2021

Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. Suddenly laying off a massive number of people in your marketing organization to cope with an unexpected event may be unwise. Be Proactive, Not Reactive.

Organization 346

Organization Planning Marketing Budget Terms and Conditions 346

Webbiquity

JANUARY 12, 2022

The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Randy Frisch, CEO of Uberflip, decided to use a swear jar at his company’s annual event. When combined with CSR, team building increases employee loyalty by packing a powerful emotional impact. The Benefits of Corporate Giving.

Paid Search Agency 304

Paid Search Agency Companies Advertising Agencies B2B 304

Hubspot

JANUARY 4, 2021

Virtual Events. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Imagine a virtual event running 24/7.". Webinars just don't do it anymore.".

Trends 101

Trends Marketing AI Work Management Planning 101

Tony Zambito

NOVEMBER 21, 2020

We have already seen acceleration towards digital trends in both consumer and B2B markets. Most certainly other trends will evolve as a result of the COVID-19 pandemic experience. An obvious example is how the event and conference industries were confronted early on with the sudden challenge of no in-person events.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Heinz Marketing

AUGUST 17, 2023

Craft Content for Fall: Meeting B2B Needs Identify emerging challenges and trends within your industry your audience is likely to face. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Content4Demand

FEBRUARY 14, 2020

The example above stands out because the post promotes some high-level details about its Connections event. It’s a quick, simple and effective way to get people more bought into the brand and the Connections event itself. HubSpot Lets Customers Tell All . IBM Stays in Tune with What’s Trending.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Valasys

NOVEMBER 22, 2022

Your brand loyalty will grow as a result, and it will eventually make you stand out in the marketplace. . To create unique in-store experiences that encourage brand loyalty, experiential retail stores make use of facilities like cutting-edge technology, exclusive in-store services or events, and knowledgeable employees. .

Trends 40

Trends Word of Mouth Loyalty Class 40

Content Standard

NOVEMBER 9, 2016

Here’s a close look at the trends that will flex greater influence over retail marketing success in 2016. In fact, some retailers have even pushed back against the singular emphasis on Black Friday, particularly as a shopping event that comes right after a national holiday. Are you ready? Let’s make sure.

Trends 108

Trends Paid Search Agency Loyalty Marketing & Strategy 108