SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. Metaverse commerce events. Hunt for clues.

Activities 105

Activities Multi-Channel Loyalty Touchpoints 105

NuSpark Consulting

MAY 4, 2023

Many digital and social media channels offer retargeting as a targeting strategy, allowing marketers to reach users who have previously interacted with their brand, website, or content. When considering retargeting campaigns, it’s essential to select channels that align with your target audience, marketing objectives, and budget.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Are you providing them with the information they need when they need it on the channel they’re searching for it? Personalization takes many forms. Don’t fret.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Porch Group Media

JULY 21, 2021

Service providers are an obvious market that can see increases in revenue by reaching new movers first and gaining their loyalty. There are two main types of data providers for new mover data: deed sourced and multi-sourced. Special promotions and incentives are a great way to start building loyalty. One: Find a data provider.

First-Mover Advantage 93

First-Mover Advantage Multi-Channel Ad Frequency Loyalty 93

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Predictive analytics involves using data to predict future user behavior, events, and results. Predictive marketing analytics uses data to make predictions about user behavior and future events and results.

Lead Ranking 342

Lead Ranking Analytics Marketing AI Marketing Budget 342

Martech

JUNE 1, 2022

It starts with getting new consumers to pay attention to your brand, converting them to customers, and finally, building a long-term relationship to foster loyalty amongst those customers. Are you creating a multi-part or a one-time campaign? The value your content delivers to your customers is crucial. Track metrics and optimize.

Multi-Channel 110

Multi-Channel Ad Exchange Work Management Acquisitions 110

Webbiquity

JULY 19, 2022

How many people attended an event? As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Valasys

APRIL 5, 2024

Events & Networking: Use the industry’s events and networking opportunities as tools that you can utilize to unite with prospective captains and inform them about your referral program. This metric will allow you to measure the total air that is covered and conversion of leads across marketing channels.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Learn from the Pros

MARCH 21, 2024

First-party data is information collected directly from your audience through interactions with your website, app, or other owned channels. Improved Customer Retention – First-party data can create more personalized experiences that enhance customer loyalty and retention rates. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

SmartBug Media

JUNE 13, 2023

The introduction of video posts, multi-image carousels, Stories, and now shopping capabilities has significantly expanded Instagram’s value, particularly for content marketers. Recent data suggests that nearly 2 million users boast more than 100,000 followers, and that loyalty is invaluable. Import and sync your product catalog.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Valasys

JANUARY 25, 2024

Imagine data-driven insights, cross-functional collaboration between sales, marketing, and customer success, and personalized interactions that nurture long-term loyalty. It’s about building trust, loyalty, and lasting relationships – turning customers into advocates, not just sales figures. Is ABX replacing ABM?

Account Based Marketing 40

Account Based Marketing B2B ABM Sales Qualified Leads 40

Madison Logic

JUNE 5, 2024

Understanding how to leverage each media and marketing channel allows you to quickly craft personalized nurture paths that urge decision-makers toward a decision and helps ensure that the right message reaches decision-makers at the right time in the right place. View your channels as distribution channels.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Zoominfo

MARCH 27, 2018

Engagement is driven by price ( 81% ), quality ( 80% ) and convenience ( 55% ), loyalty is about likability ( 86% ) and trust ( 83% ) ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

ClickZ

JULY 21, 2023

Actionable advice Prioritize innovation within your own marketing strategies, leveraging digital channels to engage with customers effectively and enhance the guest experience. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Outbrain

FEBRUARY 12, 2023

The reason behind this paradox is that a decrease in overall ad spending is forcing advertisers to refocus on channels that guarantee reliable viewership and digital measurement, making sporting events the perfect time to advertise, drawing in large audiences. Here’s what to keep in mind for successful campaigns during these events: 1.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Marketing Insider Group

NOVEMBER 18, 2020

Beyond the spend that’s allocated to marketing personnel and agency partnerships, the top three tactical areas where marketers invested that 10%, as identified by the report, include website development, digital marketing and tradeshows and events. Think multi-channel. Consider Account-Based Marketing.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Learn from the Pros

MARCH 11, 2024

As mentioned, first-party data is information collected directly from your audience through your owned channels, such as your website, app, or CRM. This enables marketers to build detailed audience segments, personalize experiences, and activate data across channels. Zoom Registration).

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Salesforce Marketing Cloud

OCTOBER 18, 2023

A good multi-channel marketing approach makes sure you reach your leads on the channels where they’re most responsive. Step 2: Generate leads through lead magnets, data analysis, landing pages , forms, webinars, and other events. is about making sure that content reaches them in the right place.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

SocialPilot

JANUARY 21, 2024

For instance, you might create posts to generate engagement, including: Driving sales and sign-ups to your landing page Encouraging user-generated content Drive conversations and comments Alert readers of sales, discounts, and promotional events …and much more! The call-to-action would then be decided as per these goals.

Social Media 118

Social Media Examples Media Urgency Marketing 118

Hubspot

JANUARY 4, 2021

Virtual Events. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Imagine a virtual event running 24/7.". Webinars just don't do it anymore.".

Trends 101

Trends Marketing AI Work Management Planning 101

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Huptech Web

DECEMBER 7, 2023

Offеring еxclusivеs to loyal customers; → Strengthens the relationship → Enhancеs customеr loyalty → Can lead to repeat business. Loyalty Programs – Encouragе BFCM customers to join or participate in your loyalty program. Mobilе Optimization – Ensure that your email campaigns are optimized for mobile devices.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

PureB2B

MAY 30, 2022

Regardless of industry, lead generation begins with creating the space for visitors who discover the brand through one or several of its marketing channels. Social media channels: Social media channels can open doors to thousands of new customers simply because they do have membership that numbers in the millions.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

Convert

AUGUST 10, 2020

Key Takeaway : Initiating your customer’s journey by offering giveaways first via marketing channels can persuade them to return the favor. In the world of social media, being ubiquitous, relentless, and familiar pays off huge dividends in customer loyalty. Sephora’s Facebook and Snapchat are used for event coverage.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Exo B2B

APRIL 10, 2024

E.g.: images, carousels, videos, events, texts, conversations, private messages, documents. Features such as events, job offers and products highlight the dynamic aspects of the company. Together, the Company Page and Showcase Pages create a coherent, multi-dimensional communication strategy on LinkedIn.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Valasys

FEBRUARY 16, 2023

You’ll see better ROI and increased customer loyalty by tailoring all communications, content, and campaigns to these accounts. The goal is to build a comprehensive library of content that can be used across various marketing channels and touchpoints. It could include email, direct mail, social media, advertising, and events.

Account Based Marketing 40

Account Based Marketing Allocation B2B Marketing Planning 40

BenchmarkONE

MARCH 18, 2021

It is multi-faceted, and every different platform has its own unique voice that your business should be exploiting. This is crucial for building customer relationships and increasing overall consumer loyalty. This can be anything from marketing strategies to distribution channels. Organize Shared Events. Social media.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Parse.ly

JULY 29, 2021

Incorporate multiple channels in marketing funnel stages. Owned content, like your website copy, podcasts, and events, fuels organic search and SEO. Incorporate multiple channels in marketing funnel stages. For top-of-the-funnel content to be effective, incorporate a multi-channel approach. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And they can do that with brand awareness campaigns. So, where do you go from there?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Hubspot

AUGUST 20, 2019

As you review these types of fundraising — and the different ideas behind how to raise money within both categories — don't be afraid to combine some of the methods, or use the multi-channel fundraising approach. By using this multi-channel approach, you diversify your fundraising methods so donors have more ways to contribute.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Evolving trends of Customer Experience Management in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Social media is the number one channel for brands to connect with consumers. But times have changed. Enables instant communication.

Social Media 139

Social Media Media Privacy Transparency 139

Inbox Insight

SEPTEMBER 10, 2021

Customer loyalty (22.41%), closely followed by customer retention (20.69%) are top concerns for marketing professionals. Adopting a multi-channel approach is necessary to ensure the right content is in the right place for B2B buyers to see and perceive as valuable. Pain points faced by Marketing professionals.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Walker Sands

MAY 29, 2019

In the last post of our three-part blog series derived from conversations at our annual Marketing Madness event held in March, we’ll discuss how to maximize the results from your B2B content. After that, our Marketing Madness event attendees agreed that there are three key next steps all marketers should master: 1. Iterate with data.

ROI 40

ROI Top of Funnel Multi-Channel B2B 40

Valasys

JUNE 19, 2020

To sustain your businesses during the current crisis, and beyond on the road to explore new normalcy, you need to focus on building brand equity and customer loyalty. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71