SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. It will be essential to gauge customer information in other ways–especially since third-party cookies will end by Q3 of this year.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Shoppers have an overwhelming amount of information at their fingertips. Advances in machine learning (ML) have been equally important to marketers and advertisers alike.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. This device gives you the power of infinite information in a total of milliseconds at the palm of your hand. 51% of smartphone users have found a new company or product when searching on mobile. on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Conductor

OCTOBER 11, 2022

Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here’s another example from our own company. Here are some more examples of free tools for inspiration.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Send sponsored messages to selected users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. Corroboration shows hot it pulls different information from several sites.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Convert

APRIL 7, 2021

Live Streaming Events Have Become Standard Protocol. As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. At Uscreen, we saw a huge increase of 300% in the number of live events between March to August 2020. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. Online Advertising. Mobile Marketing. What Are Digital Marketing Plans? Reputation Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Google, Facebook, Youtube, Bing, LinkedIn). You have lots of flexibility when it comes to paid advertising. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. 8%, mobile and sitelinks. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

SEM 100

SEM Paid Content Stats SEO 100

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. This device gives you the power of infinite information in a total of milliseconds at the palm of your hand. 51% of smartphone users have found a new company or product when searching on mobile. on desktop.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Sprout Social

APRIL 19, 2019

Facebook advertising stats. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity. Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center. 96% of Facebook users access it on mobile. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Vision6

AUGUST 9, 2021

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. Or you can create automations that send predetermined messages to contacts, triggered by certain events or behaviours (just like email). How to set it up.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Digilant

FEBRUARY 16, 2023

billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ Now, they know they can use that same benefit when seeking information. TikTok allows them to scroll through different videos and source their own information. With more than 8.5

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Most of the time, writers will get a solid view of your company once they review your website and company information. Mobile-first content. The article’s topic.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Optinmonster

MAY 27, 2020

Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Outgrow

DECEMBER 17, 2020

Paid Advertisement Trends & Statistics Post COVID. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. 20% adjusted their Key Performance Indicators (KPIs).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Digilant

APRIL 22, 2021

When it comes to selling cars in 2021, the highest quality automotive digital advertising strategies must be employed in order to reach monthly sales goals. If you want to drive sales in 2021, follow these seven automotive digital advertising strategies. This automotive advertising strategy must be managed, however.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

NuSpark Consulting

OCTOBER 27, 2013

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran New Media, a leading publishing house in India, had a revenue problem.

Paid Search Agency 102

Paid Search Agency Video Marketing Ads Service 102

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. Source: Aberdeen).

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Martech Advisor

MARCH 31, 2020

Shopping online and through mobile devices. identities, transactions, behaviors), marketers can assist brands now more than ever in creating informed interactions. As people stay at home, time spent on their mobile devices, and online platforms is already on the rise.

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144

Outbrain

AUGUST 14, 2021

Between the global pandemic, the world going into lockdown, and the race to find a vaccine – it’s certainly been an eventful twelve months or so. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Marketing Insider Group

MAY 22, 2023

ChatGPT likes to keep tabs on the information you feed it, so giving yourself a fresh start can result in a more quality response. If you’re looking for advertising copy ideas to use in your Google ads, you have limits. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Give context.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Convince & Convert

APRIL 9, 2014

We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA. Through relative engagement on content, and with videos indexed by Google Search, this content surfaces and steps outside of YouTube alone.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. For instance, if you are a mobile phone company, you can give free phones to nano influencers (100-1000) or micro-influencers (1000-10000) on Instagram, TikTok, YouTube, or any other popular platform.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

SmartBug Media

JULY 15, 2019

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ). Direct marketing: Direct mail, emails, telemarketing.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75