SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? For example, “How can I get our company to rank on page one of Google search for [your desired search term here]?” And attend all of the after-hours events you can!

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. A channel such as this has additional benefits for marketing. click-through.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? She built Blogging for Devs —a niche newsletter and a thriving paid online community. Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 96

Email Marketing Marketing Strategy Marketing & Strategy Planning 96

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Paid Search Agency 128

Paid Search Agency Advertising Agencies Banner Ads Stats 128

Sharpspring

OCTOBER 19, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. Sessions feature digital marketing superstars speaking candidly about the industry topics they know best and are most passionate about. Rand Fishkin on influencer marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Click Rate 52

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. Google used this beta to debug issues and work on improvements to its platform. Dollar Shave Club. HireAHelper.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Litmus

MAY 18, 2020

The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. Like so much in email marketing, it all depends….

Webinar Metrics 47

Webinar Metrics Email Marketing Planning Budget Programs 47

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. The Takeaway.

Personalization 101

Personalization Brand Identity Branding Planning 101

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

LeadSquared

OCTOBER 27, 2015

Content creation. Content is king! And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content. If your budget doesn’t allow for that, you can try your hand at curated content. Content distribution (reaching the masses ). Standing out from the competition.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. Paid links.

Link Building 67

Link Building Ad Building Outreach Domain 67

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. 1) Your Own Marketing Sucks.

Advertising Agencies 73

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 73

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Hubspot

AUGUST 26, 2012

If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week! Social Media Customer Service Is a Failure, From PR-Squared.

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Only B2B

FEBRUARY 17, 2023

Generating marketing qualified leads is an essential aspect of any B2B marketing strategy. As a business owner or marketer, you know how important leads are to the success of your business. This means that your marketing and sales efforts are more efficient and can provide a better return on investment.

Marketing Qualified Leads 127

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 127

EveryoneSocial

JANUARY 23, 2017

consumer spends 60 hours a week consuming content across devices. Marketers have more channels to experiment with, but they also have to be where the consumers are. The social media team knows which channels and devices consumers frequent most. Which social channels do they hang out on and what content makes them respond?

ROI 40

ROI Top of Funnel Advertising Funnels Digital Marketing Funnels 40

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? What Are Virtual Events & Do They Work?

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Sage Marketing

OCTOBER 18, 2023

One of the most critical aspects of building a successful startup is crafting effective marketing strategies that can help you gain visibility, attract customers, and drive growth. Without marketing no one will know about the innovative solution you invented, and no one will know its benefits and capabilities.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Content Marketing Institute

NOVEMBER 9, 2018

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. I think it happens because marketers are used to certain metrics. Click To Tweet. Click To Tweet.

Content Marketing 96

Content Marketing Lead Scoring Lead Ranking Planning 96

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. When you click, you’re expecting the content to match your interests and browsing habits. Table of Contents. Invite people to an event?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

JULY 31, 2023

If you’re scratching your head over how to grow your business online, the solution could be foreign markets. While many entrepreneurs focus on local markets, there is a vast untapped potential in international expansion that often goes unnoticed.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Business 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Huptech Web

OCTOBER 20, 2023

Effective Marketing Strategies to make your Business stand out and How does Huptech Web contribute to driving e-commerce success? An omnichannel marketing approach ensures consistent customer experience across all these touchpoints. Mobile-responsive websites can lead to higher conversion rates on Black Friday.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

JANUARY 25, 2023

Email marketing is a crucial aspect of any business’s marketing strategy, and choosing the right email marketing platform can make all the difference. Get My Free Email Marketing Plan What Is GetResponse? Overall, GetResponse is a great choice for businesses looking to get started with email marketing in 2023.

Marketing Automation Services 52

Marketing Automation Services Autoresponders SMS Landing Pages 52

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Televerde

OCTOBER 30, 2019

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. But with most marketing thought leadership being so hype-heavy, I’ve decided to take out the spin and serve you up with some hard data. Curata, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45