Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics. Create a streamlined registration process. Conversion.

Organization 240

Organization Marketing Management Planning Click Rate 240

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Martech Advisor

JANUARY 23, 2020

Here are some experiential marketing examples to conceptualize events and create real-world interactions with customers. Experiential Marketing Examples to Inspire Your Next Event Strategy. Let’s look at some experiential marketing examples to inspire and help you form real-world connections with consumers.

Examples 123

Examples Best Practices Paid Search Agency Advertising Agencies 123

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. This is a perfect example of a great marketing Kanban board for teams that are in the early stages of their Agile journeys. Event Management Board.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Data Cleaning/CRM Appending

MAY 20, 2021

The post Importance of event branding via event branding examples. The field of businesses, especially B2B marketing, had to revolutionize its work to sustain the tides of time. They had to shift their […]. appeared first on BizProspex.

Examples 52

Examples Brand Identity Branding B2B Marketing 52

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? Benefits of Event Branding.

Examples 92

Examples Brand Identity Branding Banners 92

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry.

Planning 292

Planning Conference Transparency Paid Search Agency 292

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

SendGrid

OCTOBER 18, 2022

Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. The post The Full Guide to Event Invitation Emails [9 Best Practices + Examples] appeared first on SendGrid.

Practices 74

Practices Examples Best Practices Opt-in 74

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns. Here are some notable examples: 1.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Hubspot

MARCH 23, 2020

Here, let's explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. Your event can include both webinars and live-streams, and a Live Chat function enables attendees to ask questions in real-time.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Webbiquity

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 100

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 100

Spiralytics

DECEMBER 5, 2022

Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing. You may also look out for current events that may trigger a throwback campaign.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

Social Media 124

Social Media Work Management Advertising Agencies Social Marketing 124

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Event Lead-Ups, Updates and Recaps If you’re holding or attending an event, generate excitement with video content. Additionally, think about creating short, newsy snippets from the events.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Appreciation Events. Team Building.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99