markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Kent Lewis is founder pdxMindShare , an online career community and networking group and a digital marketing thought leader since 1996.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

markempa

DECEMBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive often talked about how marketers can reuse content for lead nurturing. You can apply this concept to your existing e-newsletter.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

ClearVoice

AUGUST 12, 2019

Despite your own beliefs or doubts about digital marketing versus print advertising, this challenge presents an opportunity: reaching customers when they aren’t online or tuned in, as we mentioned above; thus, creating the opportunity to reach them via other methods, such as direct mailer, brochure or a print newsletter.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business Online. Try targeted content marketing. Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Successfully Marketing a Local Business In Your Community. Try event marketing.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . Links to a highlight video. Call-to-action.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. While youre visiting Johns blog, be sure to subscribe to his newsletter. While youre visiting Johns blog, be sure to subscribe to his newsletter.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You may want to co-market an event and share the attendees list. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Martech

MARCH 1, 2022

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman was founded in 1927 and has spent almost a century creating in-person events. Get the daily newsletter digital marketers rely on.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 93

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Many experts will give you permission to post their articles and resources on your website or newsletter.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Martech

JUNE 20, 2023

We use these all the time for webinars, newsletters, trade shows, case studies, anything that has a regular process that we pretty much are following ‘to a T’ most times,” said Miller.

Work Management 90

Work Management Template Practices Best Practices 90

Martech

JUNE 8, 2022

Business marketing is community-focused through trade shows and other industry events. Get the daily newsletter digital marketers rely on. “I’ve personally attended meetings using a virtual reality headset and found the experience to be the perfect ‘third realm’ between the home and the office,” he added.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B Advertising Agencies 126

Televerde

SEPTEMBER 30, 2020

This can shape the type of event you host, from a virtual career fair to an online trade show. Once you know what type of event you’ll need, you can assess your content and technological requirements. Consider how long your conference should run (most prefer a single-day event ).

Paid Search Agency 85

Paid Search Agency Broadcasting Trade Show Advertising Agencies 85

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Email newsletters.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Launch Marketing

FEBRUARY 13, 2019

Though modern digital marketing offers a multitude of ways to connect with buyers across channels and platforms, events allow you to engage with your prospects face-to-face in high quality interactions. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event.

ROI 54

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 54

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Single Grain

JULY 5, 2023

Here’s an example prompt I entered: Write a headline for an email newsletter And I received the response: “Discover the Latest Trends and Tips in Our Exclusive Newsletter!” So I entered a more specific prompt: Write a headline for a fantasy writer’s email newsletter about her progress on her next book.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Vidyard

SEPTEMBER 23, 2021

7 Account-Based Marketing Tactics for B2B Organizations 2.1 Email and Newsletter Campaigns 2.3.2 Top Sales Newsletters 2.1 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Full Funnel 1.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98