Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. 18 Tips to Make Your Next Virtual Marketing Event a Smashing Success.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Salesforce Marketing Cloud

JUNE 21, 2022

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. So how do you build an experience that excites, educates, and engages attendees – both in person and virtually? Event marketing caters to the attendee. Not for registration numbers.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Here’s what I learned. We see no value in that. Things are coming back though.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Will your logo by on a virtual background?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Seismic

MARCH 31, 2023

The CoB aims to be an inclusive space where each person can feel engaged and know they belong. This Women’s History Month, Seismic Sisters hosted two company-wide events. Megan Thompson | Event Marketing Planner | San Diego, CA I joined to support and be supported by the fabulous women of Seismic!

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

Ledger Bennett

SEPTEMBER 18, 2020

Fundraising and community – this is all about our people making a difference at personal and local level through individual and team activities; virtual fundraising; salary sacrifice and direct involvement with our chosen charities. . These charities are Mind BLMK ; Sane and NAMI: The National Alliance on Mental Illness. .

Communities 52

Communities Paid Search Agency Work Management Stats 52

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

DECEMBER 10, 2019

Not only will you get a chance to hear a slate of motivational speakers, but you might even get a chance to network with potential speakers in person. You’ll also have an opportunity to market your own event informally as you meet others in your industry. Get started today and generate more traffic and leads for your business.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. By telling stories, sharing value, and getting in front of the camera, you’re creating a personal one-to-one connection with your customers. So, how should you use video in your marketing? Create In-Person Events. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The best marketing conference for one person may not even make it into the top 10 for someone else.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. To vet for voice and tone, workshop together. Skills development.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Terminus

OCTOBER 5, 2021

Idea #4: Promote Your Upcoming Event. Do you have an upcoming webinar, virtual workshop, or in-person dinner or party coming up? If your event is educational or has good energy, that can make an impact on their first impression of your brand. As you can see below, animation helps with that.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Vidyard

SEPTEMBER 6, 2016

This year, our annual Video Marketing Summit will take on the theme of “Viewtopia”, and will be held on November 9 and 10 in San Francisco. A lot of companies are making “scrappy” content in-house, by any number of marketing roles. Creating interactive and personalized content experiences.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Hubspot

AUGUST 23, 2018

These promotional images should encourage people to reach out to you and connect at the event in person. Be sure to include a CTA of how they get in touch with you either before or during the event. Before the event: Write a blog post to help the organizers to create buzz and promote the event(like this one!).

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business In Your Community. Try event marketing. Live events help community members connect with one another. Here are a few ideas to marketing your local business with live events: Host a block party. Organize charity or volunteer events. Host a networking event.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. How can you leverage events? Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

JANUARY 1, 2014

If the webinar is live, they can ask questions during it, making it feel like a workshop session instead of a simple tutorial. To put it bluntly, if you don''t have another person assisting you, a webinar is a daunting task, so without others around to help out, you''re better off skipping this content type. Video event marketing'

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

SpotMe Blog

MAY 4, 2021

One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. With new ways to creatively connect, inspire, and share, event planners are excited to learn how to leverage hybrid events to their fullest potential. Virtual Conference vs. Virtual Event: What’s the Difference?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Lead Liaison

NOVEMBER 2, 2018

In fact, most of the technology that we create is intended to give businesses the opportunity to automate administrative tasks to make room for more person-to-person contact. Marketing events are a great way to engage in one-to-one contact. Why do Companies Invest in Event Marketing? w attendees h?v?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Then commit to closing-the-loop on each marketing investment which includes all sales leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

SpotMe Blog

SEPTEMBER 1, 2022

Accessibility is the process of ensuring your event is available to as many people as possible. Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. A hybrid or virtual event example is data insights created during polls.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

OCTOBER 31, 2022

Dig deeper: What is marketing operations and who are MOps professionals? Develop a one-day workshop for marketing and IT that talks through just the language of the two groups. For example, IT learns the acronyms in marketing (CMS, CTA, PPC, SEO). And the argument can have merit. .

Work Management 107

Work Management CMS Development Paid Search Agency Lead Ranking 107

Hubspot

APRIL 28, 2015

Striking up a conversation online is a great way to reach out to someone you’re interested in meeting but haven’t come across in person yet. Between breakout sessions, workshops, one-on-one conversations, and happy hours, you’ll come away with more notes, names, and numbers than you can possibly remember. 11) Stay organized.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Group rates.

Template 52

Template FAQ Email Marketing Promotion 52

Valasys

NOVEMBER 5, 2018

Email Marketing. The person who provided their contact information to you so they could download your eBook might have been interested solely in its contents. Your job as a marketer is to take that persons young curiosity and nurture it until it evolves into product interest. Event Marketing. Retargeting.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53