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9 Biggest Event Trends of This Year

Marketing Insider Group

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

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The Biggest Event Trends for 2020

Marketing Insider Group

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. What does this have to do with events? Mindfulness and Wellness. Non-traditional Venues Become More Popular.

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How To Plan an Event That Drives Business Value

Salesforce Marketing Cloud

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. Not for registration numbers.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Webinars, online classes, Zoom meetups and full-fledged conferences. while looking for some free swag.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.