Trending Sources

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing  budget for attending physical events, if you do have to go to one you’d better make it worth it. like how Vanessa Nornberg described in an Inc.com article  a few tips to make your trade show profitable: Buy a booth you can afford. Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event! Strategically organize your booth. No chairs.

Where’s your marketing plan? The most important marketing tool.

Fearless Competitor

Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. Getting Started: The Most Important Tool – The Marketing Plan.

Plan 101

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. recent MarketingProfs article, Is Tradeshow Marketing Dead? Hold a pre-show meeting.

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation Blog

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota. However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! CPU data – 5.9%.

Tradeshows and Events Drive Highest Quality Leads

Marketing Action

Going to trade shows and in-person events can be an expensive proposition. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. As it turns out, the good old-fashioned in-person event comes out on top. In fact, every other channel marketers are using had a lower cost-per-lead.

Simplest marketing question may be the most difficult

grow - Practical Marketing Solutions

There is a simple question I ask almost every day about any new marketing project I work on with my team. Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT.  I want to know what it would look like to them if a marketing effort worked. Today’s marketer better be prepared with some metrics.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Check them out, pick a couple and start planning! Did I forget a conference?

Email 17

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% for email. Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) asl the dominant uses. So the jury is still out.

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0