Lead Liaison
FEBRUARY 28, 2023
How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Lead liaison provides a pre-event marketing platform if you need assistance. Contact us for more information.
Lead Liaison
MAY 3, 2019
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.
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Lead Liaison
OCTOBER 5, 2020
3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.
markempa
DECEMBER 29, 2011
Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. They need to do the same with trade shows.
Lead Liaison
AUGUST 13, 2019
So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You and your team had fun.
Lead Liaison
JANUARY 3, 2023
Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 5: Use a Universal Lead Capture System.
Adobe Experience Cloud Blog
AUGUST 15, 2011
by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.
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