Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. In your inbox.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

markempa

JULY 8, 2013

A facelift for the corporate website www.brickstream.com and the corporate brand including the identity system and collateral suite. A LinkedIn profile for Seymour. “It Placed their logo and website link on the event’s webpage. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. What it does.

Account Based Marketing 93

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 93

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Jonathan’s LinkedIn: [link].

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Webbiquity

OCTOBER 16, 2018

Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!” Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

AUGUST 18, 2020

Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.” Our company deals in [industry niche].”

Examples 78

Examples ROI Planning Work Management 78

Webbiquity

DECEMBER 8, 2020

There are many options to customize the way everything looks embed schedules into conference websites. The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. It integrates seamlessly with Eventbrite, Zoom, and Hopin.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Hubspot

FEBRUARY 1, 2021

Consider structuring early bird pricing with a table plugin on your event website. Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Marketing Insider Group

JUNE 29, 2020

With 10+ years of expertise in delivering digital events, GDS Digital Summits are here to connect business and innovation digitally, with collaborative and interactive sessions, thought leadership, cutting edge technology and solution providers and not forgetting the chance to make real and powerful connections.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). Engineers view Google as the most valuable content resource, followed by vendor websites. Content Marketing Institute ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. Event theme or tagline. Target event attendees.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

FEBRUARY 17, 2022

No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. If any of that sounds familiar, you may need to take your marketing to the next level.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Biznology

DECEMBER 15, 2021

And marketers are getting more creative, with both formats and applications. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Social media pulls ahead. Something I would never have predicted.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Rev

JANUARY 11, 2023

You can find this information by doing things like talking to your current clients, researching their website and social media presence, and reading their job descriptions to identify what they look for in employees. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. We share on LinkedIn – social selling is a big part of this.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

KoMarketing Associates

FEBRUARY 13, 2018

Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. To drive leads with a video ad that may be similar to this, send users to lead form landing page on your website or use a lead generation ad format on Facebook. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

AUGUST 6, 2019

For PPC, buyer personas can aid search marketers in creating more targeted ad copy, more specific landing page offers, ad settings such as geographical focus or time of day, or defining website for PPC display campaigns. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JULY 13, 2020

How do you see marketing using MarTech moving forward, and now that marketing controls more technology investment dollars than the traditional centralized IT department in many organizations, does that empower even greater marketing and digital transformation? The very first customer interaction is always mediated by marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Excelsior Research

MAY 24, 2021

Help your business website grow the charts on Google, positioning yourself as an expert in your field. A common platform a company uses to generate an online lead is the website of the organization. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52