Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.
markempa
SEPTEMBER 29, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telemarketing, as Xerox shows, is still a. Telemarketing, as Xerox shows, is still a. Read Brians comments, and the article, by clicking here.
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markempa
OCTOBER 22, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Excelsior Research
MAY 24, 2021
We need to understand and realize that marketers truly create awareness in the markets in and around you. B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. Share on linkedin.
Excelsior Research
MAY 24, 2021
We need to understand and realize that marketers truly create awareness in the markets in and around you. B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. QUICK LINKS.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
The Point
JUNE 26, 2013
Know, however, that you’ll never achieve 100 percent attendance (even if people are paying to attend), and that achieving attendance ratios much higher than 50 percent may require such extreme efforts (telemarketing, for example) that ROI will suffer. LinkedIn used to have an “events” feature but shut it down in 2012.
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