Martech
AUGUST 9, 2023
Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
The Point
JUNE 26, 2013
This is to remind you that our Webinar is taking place …” Drop the formality and treat the copy just like any other direct marketing campaign, except now the call to action isn’t “register,” it’s “attend” (or alternatively, “add this event to your calendar.”) LinkedIn used to have an “events” feature but shut it down in 2012.
Binary Demand
JUNE 22, 2023
Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.
ViewPoint
DECEMBER 17, 2013
Links to LinkedIn profiles of company managers (Stirista). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.
Binary Demand
JUNE 19, 2023
Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.
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