PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 323

Twitter Enterprise Management Business Work Management 323

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 128

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 128

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 207

Trade Show Social Networks Social Media Advertising Agencies 207

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 118

CRM Work Management Marketing Management Marketing Automation Services 118

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Total reviews: 28. Average user rating: 8.67. Digitell.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. We wanted to keep our event top-of-mind by sending out regular reminders to our database.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 17, 2022

If any of that sounds familiar, you may need to take your marketing to the next level. This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 79

Examples ROI Planning Work Management 79

Biznology

DECEMBER 15, 2021

And marketers are getting more creative, with both formats and applications. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Social media pulls ahead. Something I would never have predicted.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? Email inboxes are overflowing.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas.

Thought Leadership 199

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 199

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. a social media advertising agency, does best. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. It integrates seamlessly with Eventbrite, Zoom, and Hopin. The Company.

Work Management 244

Work Management Godaddy Multi-Channel Marketing Management 244

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

FEBRUARY 1, 2021

When we see other people are going to an event, we want to attend, too! They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. In-person events are on pause for now, but they’ll return in time. Purchase paid ads on social media.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Social Media Today ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Biznology

APRIL 28, 2020

It’s important to have a diversified strategy, not because your events could get canceled, but because you won’t have all your eggs in one basket. If you were already doing this, it’ll be easier to shift your efforts towards social media, paid advertising, content, email, and more. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Envy

FEBRUARY 25, 2020

A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too! You might be thinking, “Can’t I just use HubSpot’s handy dandy campaign tool for offline events?” Why the HubSpot Campaign Tool Isn’t Enough. The answer is… kind of.

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. 41 percent of social media users say it helps them feel more connected to others in real life. Social Media Examiner ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120