Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. How useful was the event? How did you hear about this event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Hubspot

FEBRUARY 9, 2021

A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Sometimes these events can even be formal if you'd prefer.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Marketing Insider Group

MAY 5, 2021

Communicate with other marketing teams or businesses attending the event so there isn’t too much overlap or duplication of efforts. You don’t want to overwhelm your audience by giving them too much different information, but you also want to have enough diversity to keep them interested throughout the event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Marketing Insider Group

DECEMBER 10, 2019

You’ll also have an opportunity to market your own event informally as you meet others in your industry. Don’t forget your full-press marketing strategy to ensure that your speaker has an attentive audience primed to hear what he or she says. Get started today and generate more traffic and leads for your business.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 2) Apple Special Events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

For example, Petplan writes about rare dog breeds, information on specific animals and provide pet care tips. Create In-Person Events. Event marketing is another initiative that can seem expensive. Squeeze as much value from every event as possible. But it doesn’t have to be! The lesson here?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. To vet for voice and tone, workshop together.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Outbound Engine

JULY 29, 2019

Did you know that there are dozens of places online where you can list your business information? Share information like address, website link, social media profiles, and how you can help customers near you. Here are a few powerful directories you can use to successfully market your local business: Google My Business.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. One-on-one events.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Martech

OCTOBER 31, 2022

Dig deeper: What is marketing operations and who are MOps professionals? Develop a one-day workshop for marketing and IT that talks through just the language of the two groups. For example, IT learns the acronyms in marketing (CMS, CTA, PPC, SEO).

Work Management 101

Work Management CMS Development Paid Search Agency Lead Ranking 101

SpotMe Blog

SEPTEMBER 1, 2022

It allows you to build a central database of your attendee’s contact information. That way, you can better track, manage, and maintain relationships with event participants. The attrition rate measures how many of those who signed up for your event actually attend. Event planning terms: D. Event marketing.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

APRIL 28, 2015

You don’t want to miss important information, or for a roomful of people to form a negative first impression of you by showing up late. Conferences are information avalanches. All that information you gathered from customers and prospects? 2) Orient yourself. Familiarize yourself with the conference space so you don’t get lost.

Conference 28

Conference Tips Peer-to-peer Tagging 28

markempa

JANUARY 6, 2014

But, content marketing is the entire experience of your customer across your customer-facing brand touchpoints. In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. View all Digital Summit event locations here. Information Development World. Laser-focused on helping you create a one-stop shop for product information.” Here are the highlights from the 2018 event. B2B Marketing Exchange.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Vision6

DECEMBER 17, 2020

Professional conferences and tradeshow events tend to be quite pricey so it’s no wonder many of your potential prospects are still sitting on the fence, weighing up the pros and cons. If you want to sell your event, start building your case in your event marketing emails by: Breaking down the cost.

Email Marketing 98

Email Marketing Planning Tips Urgency Marketing 98

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations.

Template 52

Template FAQ Email Marketing Promotion 52

Lead Liaison

FEBRUARY 12, 2019

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This five-day educational event features 170+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. For more information, visit [link] or call 1-800-89-LEADS (895-3237).

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Valasys

NOVEMBER 5, 2018

The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes. A perfect opt-in incentive gets your ideal customer to sit up and take notice, willingly give their contact information and become your email subscriber. Email Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

SmartBug Media

DECEMBER 19, 2018

Considering the fact that 47 percent of customers do their banking online ( Qualitrics ), these inbound marketing strategies are worth testing. Multi-Channel Marketing. Customers don’t just seek out information via one channel. It was inbound marketing integrated with traditional event marketing at its best.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events. One-sheeters.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Hubspot

MARCH 17, 2017

The truth is, not all events fit that stereotype. They're tremendously informative. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like. That's why these events exist, especially the Content Marketing Conference. And where's the appeal of that?

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Biznology

MARCH 28, 2013

Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. Typical pull tactics in B2B include: Developing informative, non-salesy content, to educate all comers on how to solve their problems, and what a great partner you can be in helping them.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Golden Spiral

JANUARY 7, 2021

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100