Webbiquity

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. Ethics of web scraping. The ethics of web scraping have not been addressed in as much detail as the legal implications.

Ethics 276
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Three Key Risks in Business Investments

Webbiquity

Take the cosmetics and ethical health products brand, Lush. In the age of ethical shopping, or what’s called “voting with your money,” companies should be careful where to invest their money based on political implications. Lush is an international company worth over a billion dollars.

Business 202
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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. .” It may be a famous saying, but it’s a terrible business philosophy. Trust takes time to build and only an instant to destroy.

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Six Ways to Build Customer Trust Using Your Website

Webbiquity

You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To build a successful business, customer trust is crucial. Image credit: Campaign_Creators on Pixabay.

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Five Top PR Trends to Watch in 2021

Webbiquity

In the corporate world, ethics is no longer considered a “nice to have.” Whether it’s a response to climate change, the pandemic, or political unrest, consumers expect brands to speak up about important issues. In 2021, customers want brands to have a positive societal impact. 4) Importance of advanced PR platforms.

PR 272
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Nine Benefits of Using Social Proof in Marketing

Webbiquity

You can’t buy great customer reviews (at least not legally or ethically). Producing and promoting high-quality content encourages social sharing by your brand advocates, further enhancing trust in your brand. Reduces Marketing Costs. But you can earn them by optimizing the customer experience.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Not only is this a moral and ethical obligation for modern businesses, it’s also an important step towards inclusivity and equal opportunity. Keep in mind that millions of industry experts are disabled, and that they too deserve to attend important events.