Martech
OCTOBER 12, 2023
A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.
Matchcraft
MARCH 28, 2023
increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. This shift towards retail media is reflected in the increasing number of advertisers and agencies already using retailer media platforms.
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ViewPoint
APRIL 25, 2011
What next step[s] can they create to validate their belief that the contact is actually a “lead” is true? In a study done by Tech Validate , marketers report that thought leadership content is more effective than lead generation content and that 3rd party analyst content is more effective than content written in house.
KoMarketing Associates
JANUARY 2, 2018
A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Bing Ads Accreditation.
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Social Sharing – make sure your case study can be shared easily through social media platforms.
Valasys
OCTOBER 10, 2019
Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.
Martech
JUNE 29, 2022
In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. emails, social media, paid search, etc.) chart from eMarketer used with permission.
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