Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. In the U.S.,

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester' Posted in eCommerce Optimization Personalization.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Brian Halligan, CEO and Founder of HubSpot.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Biznology

MAY 25, 2015

source: eMarketer ). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. source: Forrester ). It takes research, effort, tracking, and most importantly, identifying goals at the beginning. (source: BrightEdge). source: BrightEdge). source: Optimus). source: Moz ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. percent), but this audience is growing the fastest. Only six percent of U.S.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. . Nineteen percent actually publish their own blog while 29% comment on blogs. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. New York · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). research Click To Tweet. unsubscribe rates in the previously mentioned research.).

SMS 110

SMS Conversion Planning Paid Search Agency 110

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Exo B2B

MARCH 29, 2018

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Five to ten years, according to Gartner, in opposition to Forrester. As for the rest… In fact, the vast majority of leaders are lagging.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Biznology

JUNE 19, 2014

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Consumers spend time researching on mobile; consumers spend more than 15 hours per week on mobile search. Mobile research influences purchases decisions: 93% of people who used mobile to research go on to make the purchase.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Howard Sewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Ardath Albee's book eMarketing Strategies for the Complex Sale. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. .' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. Source : Forrester Research. Source : eMarketer. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion. Interactive spending will climb 9.2%, to $51.5 billion this year. B2B interactive marketing spending will climb to nearly $4.8

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

APRIL 27, 2015

Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Source: Keynote ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

markempa

AUGUST 30, 2007

Download your copy The expert authors and advice includes: Trash Talk And Delete Buttons: A Candid Letter From Your Prospective Client Jill Konrath , author of Selling to Big Companies More Is Not Better If You Dont Know How To Nurture Brian Carroll , CEO of InTouch Inc and author of Lead Generation for the Complex Sale Find Out What Your Sales Team (..)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JULY 19, 2011

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They can be on blogs, twitter, or research sites. Our primary rule for gated content is to gate our research papers. Vendors should leverage third party research as well, throw it behind the gate and you will get leads. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? My feeling is that this would be an exciting thing to research! March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 15, 2014

Research shows that hidden or unexpected costs are the #1 cause of abandoned shopping carts. The Fix: Research by WorldPay shows that alternate payments will account for over half of all payments by 2017. 7) Hidden Costs. Not very kindly at all. They already account for over 22% of all ecommerce transactions worldwide.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Hubspot

AUGUST 20, 2019

Emarketer ). 54% of social browsers use social media to research products. Pew Research Center ). Pew Research Center ). Pew Research Center ). eMarketer ). Forrester ). After you've done your research, you can create useful character personas to help you better understand and categorize customers.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

FEBRUARY 23, 2012

Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. "To

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Porch Group Media

MARCH 25, 2020

In research by Brandwatch , respondents were asked what was getting in the way of getting to know their customer better, and what tools they thought would be most important for generating these insights. eMarketer reports that 90.7% eMarketer also reports that 92.3% eMarketer also reports that 92.3% Data-Driven Marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Our own content frequency research shows why this is so important. The percentage of internet users that conduct product research online is about 78%. Edison Research ). Edison Research).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Use Hashtag Research to Increase Your Reach. Image via Forrester. And, in 2017, it is estimated to bring a revenue of $2.81 percent of brands use Instagram as a marketing tool. By 2017, that percentage is expected to scale up to 70.7

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Marketing Insider Group

JUNE 14, 2012

Forrester (@ Forrester ) – top analysts firm covering business and marketing. eMarketer (@ eMarketer ) – another great marketer resource for stats. MarketingVOX (@ MarketingVox ) – stats and research notes covering the “voice of digital marketing.” Inc Magazine (@ Inc ).

Curation 100

Curation Resources Emarketing RSS 100