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Apply for the 2021 Marketo Engage Champion Program

Adobe Experience Cloud Blog

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champ ion program was first launched. . If you have any questions, please email us at advocacy@adobe.com.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. You heard right!

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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. Ajay Sarpal has proven knowledge of marketing attribution.

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Why 75% of Your Marketing Emails Are Never Read

Adobe Experience Cloud Blog

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead.

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The Role of Email Marketing in an Omnichannel Strategy

Adobe Experience Cloud Blog

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Check out this email by Social Media Examiner.

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Adobe Experience Cloud Blog

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

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The Email Marketing Superhero: ALT Tag

Adobe Experience Cloud Blog

–said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. Here’s an example of a Marketo email with ALT text.

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