Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended.

Work Management 118

Work Management Marketing Management Service Planning 118

xiQ

MARCH 26, 2020

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Let’s evaluate what this means for B2B Sales and Marketing. As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Brightedge

APRIL 7, 2020

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. Why should brands care about SEO during the coronavirus? Suggestions for thriving with SEO and digital marketing. Create targeted content to attract new users. Searches about buying stocks.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. How should marketers pivot their marketing messaging?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Martech Advisor

MARCH 17, 2020

The Coronavirus (COVID-19) outbreak has led to companies across the globe asking employees to work from home. We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time. “Communicating with clients during this time is essential.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

ClickZ

JULY 4, 2020

Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. 42% of marketing leaders are increasing spend on marketing technology. Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. ” For most brands, doing good means taking action in the fight against Coronavirus. As a marketer, think of yourself as in public service. However, don’t just create coronavirus content for the sake of it.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Unbounce

MAY 19, 2020

As a marketer, there’s never been a better time to stretch your empathy muscle: you’re going to need it. We, the marketing community, constantly harp on the importance of being empathetic. How has the coronavirus impacted my industry? How you address the current moment can “make or break” you.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

xiQ

MARCH 26, 2020

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Let’s evaluate what this means for B2B Sales and Marketing. As marketing and sales professionals, we have to retool our strategies and do our part to ensure that we don’t go from bad to worse.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

SmartBug Media

MARCH 8, 2021

As marketers, we know we need to adapt our strategies to our consumers’ behavior. This is especially true when times are as hard and unexpected, as they were during 2020. How we adapt can make or break our business during uncertain times. Email Marketing Impact on the Finance Industry. percent click rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Litmus

MARCH 16, 2020

With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty.

Tips 125

Tips Effectiveness Paid Search Agency Deliverability 125

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Marketing Graham

OCTOBER 27, 2020

Coronavirus has changed a lot of things – including marketing. Here are 5 things (there are more) that I’ve discovered during the coronavirus pandemic and changes I’ve made to my lead generation. Email vs LinkedIn InMail. B2B lead generation needs to adapt. It appears I’m not alone.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. Kim Boshart, Product Marketer, Choozle: Let’s start with an explanation of your role at Relic Agency.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

ANNUITAS

MARCH 19, 2020

We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach. Q: From your point of view, what impact has the coronavirus pandemic had on reaching college students?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Outgrow

APRIL 8, 2020

Top Marketing Tools To Use During The Corona Outbreak. There are some tools that you can use to ease down during the Corona outbreak. . Discounts, extended trials, free premiums, and so many other ways - marketing tools are offering ways to help people work from home more easily without losing productivity.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

Digilant

APRIL 6, 2020

As government and public health officials take action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact. Healthcare professionals are working on the front lines around the clock to treat, help and keep patients safe during this outbreak. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

As government and public health officials take action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact. Healthcare professionals are working on the front lines around the clock to treat, help and keep patients safe during this outbreak. Spread your message in different ways.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Heinz Marketing

APRIL 7, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. But it was also a great learning opportunity that now, a decade later, allows me to navigate the Coronavirus Crisis a little more confidently.

Thought Leadership 121

Thought Leadership Business Work Management Marketing Management 121

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. I learned that I’m not the only one consuming massive amounts of social content during this time of quarantine.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. I learned that I’m not the only one consuming massive amounts of social content during this time of quarantine.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

SmartBug Media

AUGUST 19, 2020

According to a recent Thomas study on the effects of the coronavirus, 47 percent of U.S. Because many manufacturers are taking another look at their current operations, why not take into consideration new ways to approach marketing as well? This is where inbound marketing comes into play. The same goes with inbound marketing.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 101

Features Brand Identity Branding Paid Search Agency 101

Brandpoint

JUNE 17, 2020

One global survey by McKinsey & Company tracking consumer sentiments during COVID-19 indicates as economies begin to open, the world feels the squeeze of COVID-19: Optimism is higher among economic powerhouses, led by India (56%-plus), China (52%-plus), and the U.S. (33%-plus). Nurturing prospects with email campaigns.

Work Management 105

Work Management Marketing Management Lead Ranking Planning 105

Content Standard

OCTOBER 12, 2020

“Amid the coronavirus pandemic, staying connected is more important than ever.” Times have changed, and of course, so have many aspects of the way we think about branded content marketing. Overused, empty messaging can cause your branded content marketing initiatives to land with a thud when you expected a splash.

Brand Identity 134

Brand Identity Branding Content Marketing Content 134

Schubert B2B

JUNE 22, 2020

The coronavirus, and the social distancing that has accompanied it, has had a devastating impact on businesses all across the world. That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Previously, you were the focus of attention during a presentation.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

Brandpoint

JUNE 7, 2022

I wrote about how digital marketing can help solve for employee shortage struggles a few weeks ago , and today I’ll dive in on a few things I’ve noticed and learned about digital marketing through the lingering pandemic. As digital marketers, we don’t always have access to the type of budget that giants like Facebook or Netflix have.

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S. AI-driven speech analytics.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Analytics 100

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

SmartBug Media

JUNE 18, 2020

The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your marketing voice naturally grows louder. Cut where it makes sense.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails.

Stats 71

Stats Email Marketing Trends Planning 71

Televerde

MARCH 31, 2020

Every business and every individual on this planet has been affected by the Coronavirus pandemic. But as a Televerde Client Success Manager who takes my clients’ success very seriously, my role during this crisis is to provide my clients with peace-of-mind and a sense of stability. Shifting priorities. But, life had other plans.

Urgency Marketing 52

Urgency Marketing Advertising Agencies Guidelines Click Rate 52

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59