Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Five little-used digital marketing techniques for your business. Creating content is an essential part of any marketing strategy.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. But those days are over.

Work Management 103

Work Management Marketing Management Product Differentiation 103

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Social falls way, way behind. Social is down there at 23% LESS valuable than the average.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Consumers prefer email over all other methods of communicating with brands. Why Email is Important.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Email Email outreach typically requires a series of targeted emails, delivered on a predetermined cadence, that relate to the prospect and their pain points.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. And what does that mean for marketers? The Marketing Scope ).

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SmartBrief - Marketing

JANUARY 29, 2024

Over the years we have seen social media channels and platforms such as YouTube deliver significant added views and engagement before, during and after the game, making it a huge touchdown for brands who release their spots in advance. And it’s not 1984 – a time when social media did not exist.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Benchmark Email

JANUARY 18, 2022

With more people online and utilizing social media to help ease the pandemic boredom, retail companies have a lot of opportunities to capitalize on online engagement. However, nothing beats email marketing, as it’s a direct line to these online consumers, and it’s a form of marketing that people actually opt into.

Brand Identity 105

Brand Identity Branding Marketing & Strategy Advertising Benchmark 105

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. It’s advertising as utility. But, its darn hard.”

Acquisitions 105

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 105

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! That’s right: advertising and media. So, which AI content writing tools are worth checking out for your marketing?

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. This means the website, blog posts, videos, ads, email messages, and apps must all be aligned. Digital branding allows for a more defined marketing journey, with multiple touchpoints across different channels. Visual branding.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Zoominfo

FEBRUARY 22, 2021

Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Convince & Convert

SEPTEMBER 11, 2014

» Content Marketing boostsuite content marketing partners content marketing strategy content strategy creating youtility email marketing helping beats selling research social media sharing social media strategy' I completely. Read the whole entry. »

Advertising Agencies 162

Advertising Agencies Marketing Strategy Marketing & Strategy Content Marketing 162

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? A typo in the subject line.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. How much dynamic media do you need and are you satisfied with this tool’s quality? Marketing metadata would beat both industries in a battle of the numbers.

Digital Asset Management 104

Digital Asset Management Work Management Marketing AI Marketing Management 104

Martech

SEPTEMBER 21, 2023

State Farm is the media company’s naming rights partner. Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm, in a release. Business email address Subscribe Processing. Why we care. Get MarTech!

Advertising Agencies 100

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 100

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Eye-Tracking 160

Eye-Tracking Social Media Demographics Analytics 160

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? While Gustavson uses authenticity to talk about social responsibility, we’d argue you can apply that take to brand authenticity as a whole — showing your customers your human side. Add social proof. Share your story.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Plus it’s very cost effective.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 222

Email Campaigns Cost Ideal Customer Profiles Campaigns 222

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. You don’t see results in marketing in a month. Q: What attracted you to marketing?

Paid Search Agency 81

Paid Search Agency Advertising Agencies Work Management Budget Programs 81

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? That’s personalization at its best.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Relevance ROI 115

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Eye-Tracking 109

Eye-Tracking Social Media Demographics Analytics 109

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. Follow along as we expand on leveling up your brand awareness in stages, no matter the size of your marketing department. Another key step!

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77