SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

SendX

FEBRUARY 23, 2022

Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential customers.

Email Marketing 228

Email Marketing Design Practices Best Practices 228

SendX

MARCH 7, 2022

Even after putting hours of hard work into designing an enticing email for your audience, weren’t the results as expected?

Design 195

Design Practices Best Practices 195

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

Litmus

OCTOBER 21, 2021

The core of Litmus is rooted in email design. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics. Here’s what you’ll get with each lesson: The essentials of email design with lessons on layouts, imagery, and more.

Design 124

Design Practices Tips Resources 124

Benchmark Email

APRIL 4, 2024

The post The Email Marketing Design Guide appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Design Advertising Benchmark Marketing 52

Benchmark Email

APRIL 16, 2024

The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.

Design 68

Design Trends Advertising Benchmark 68

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

APRIL 26, 2021

Source: Really Good Emails. Source: Really Good Emails. And now more than ever, brands are using email to tell the world how they feel about injustice and their overall stance on inclusivity. Source: Really Good Emails | Postmates | Rooted | Kidville | Invision. Ensure you send on-brand, error-free emails.

Trends 126

Trends Design Paid Search Agency Television marketing 126

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 87

Design Tips Wikipedia Features 87

Litmus

NOVEMBER 3, 2021

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Design 94

Design Practices Best Practices CAN-SPAM 94

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails. Designmodo.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. See the full email here.

Design 106

Design Trends Opt-out Newsletter 106

Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Early predictions in the design world suggest that the chaos we have endured could be reflected with disharmonious, maximalist design styles.

Design 122

Design Trends Communities Creativity 122

Benchmark Email

NOVEMBER 14, 2023

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial Intelligence (AI), a disruptive force that is ushering in a new era of email marketing.

Email Marketing 74

Email Marketing Design Generation Advertising Benchmark 74

Benchmark Email

NOVEMBER 28, 2023

Email marketing stands as a vital channel in the digital world, connecting businesses with their audience in a personal and impactful way. However, in an inbox cluttered with countless messages, how can your email stand out? The key lies in the art of creating visually appealing emails.

Design 52

Design Advertising Benchmark Email Marketing Advertising Channels 52

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Email Design and Production Specialist, Litmus.

Design 92

Design Practices Best Practices Newsletter 92

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 68

Design Tips Wikipedia Features 68

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Design 135

Design Trends Email Marketing Content Marketing 135

SendX

MARCH 15, 2022

seconds reading a marketing email, and in 2021 it declined to 10 seconds. In 2020, people spent an average of 11.8

Design 195

Design Practices Best Practices Email Marketing 195

SendGrid

JUNE 10, 2020

Learn how the Twilio SendGrid engineering team has scaled its infrastructure over the years to send over 3 trillion emails. The post Scale by Design: 3T Emails and Growing appeared first on SendGrid.

Design 137

Design Companies 137

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Organization 94

Organization Design Trends Organic Leads 94

Benchmark Email

JULY 13, 2021

Visually appealing email design can engage your target audience, showcase your brand message, and encourage subscribers to click your CTA. Since email marketing generates 40 times more leads than social media, it’s one of the most effective ways to boost conversion rates. This makes good email design more important than ever.

Design 98

Design Advertising Benchmark Click Rate Conversion Rate 98

DivvyHQ

OCTOBER 11, 2022

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.

Outreach 88

Outreach Design Campaigns Marketing Prospects 88

DivvyHQ

JANUARY 26, 2021

Since email marketing has the highest measurable ROI among all marketing channels, it's important to maximize this potential with proper email design. In this guest post by Mostafa Dastras, he discusses the most common email design principles you should use to see the most impact.

Design 105

Design ROI Email Marketing Advertising Channels 105

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. What is an email design system?

Design 105

Design Template Training Work Management 105

Benchmark Email

JUNE 20, 2023

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. One factor that can impact email deliverability and that often gets overlooked is email design.

Deliverability 64

Deliverability Design Optimization Advertising Benchmark 64

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. The top two email finalists will move on to the next round.

Design 79

Design Best Practices B2B Loyalty 79

Benchmark Email

OCTOBER 4, 2022

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact.

Design 124

Design Trends Advertising Benchmark Newsletter 124

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? Head over to the Litmus Community. Lily : I agree.

Design 88

Design Webinar Metrics Trends Lock-In 88

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors in email marketing.

Design 106

Design Trends Marketing Management Urgency Marketing 106

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121