Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment. Get MarTech! In your inbox.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Gartner 114

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. However, strategic content creation and distribution are great solutions to these challenges. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We

Marketing AI 109

Marketing AI Merchandising Enterprise Management Long Tail Marketing 109

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Martech

MAY 18, 2023

As a result, more and more AI-powered solutions are being announced every day. Stensul has added AI-powered content creation features to its collaborative email and landing page creation platform. The new feature lets users build tailored creative based on the context of the surrounding page-level content.

Features 100

Features Product Landing Pages Mobile Advertising 100

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. Marketing automation can streamline repetitive tasks, such as sending and scheduling automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 107

Social Media Advertisements Advertising Tools 107

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. Marketing: Assisted authoring and recommendations The aim is to improve marketing productivity by generating subject line recommendations, email and landing page copy, and design ideas.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

Martech

FEBRUARY 8, 2024

People who come from it are already looking for a solution, not a definition. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Here’s what we did: Deleted the pages with little potential, like job descriptions.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. lead capture forms, campaign tracking, attribution, etc.) Business email address Sign up now Processing.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

ClickDimensions

MARCH 14, 2023

Page Contents What is Marketing Automation? The primary tools used within Marketing Automation are email marketing , campaign automation , social posting and lead scoring. How can manufacturers use Marketing Automation? One of these technologies is Marketing Automation. How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Martech

JUNE 23, 2023

Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently. HubSpot has released many approval features in the past year, including marketing email approvals. You or your admin can learn more in this video or sign up for this educational event.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Launch Marketing

JUNE 29, 2022

Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Marketing Automation. Take Your Fintech Marketing to the Next Level.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Lake One

JULY 27, 2023

For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Lead Forensics

APRIL 3, 2024

What you want is to create powerful lead magnets that offer a tailored solution for a particular segment of your target audience – one that addresses a specific ‘pain’ they have. To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. It is simply a way to nurture your leads along.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The right button copy but the wrong link to the landing page. The wrong product image.

Email Marketing 126

Email Marketing Planning Work Management Paid Search Agency 126

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Personalized landing pages: Brands can create personalized landing pages for their website visitors based on their search terms, referral source, or demographics.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Split testing isn’t a one-size-fits-all solution; it’s most effective when used under the right circumstances.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. And that you’re offering something really great to make trading their email a total no-brainer. . Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98