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5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Image via BigStockPhoto.com. Get our Definitive email newsletter.

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What is Infrastructure as a Service?

TrustRadius Marketing

Infrastructure as a Service (IaaS) is a cloud-based business solution that provides virtualized IT infrastructure components over the internet. Features SaaS solutions usually are available through the internet, hosted remotely by a third party, scalable, and secure. What is IaaS?

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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

In today’s internet and social media age, clever marketing gets recognized and shared. A personal trainer’s stretchy business card that resembles an elastic resistance band. While there are plenty of expensive guerrilla marketing campaigns, the beauty of this strategy is that you can execute on a minuscule budget.

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How your enterprise social platform enables the information marketplace

Biznology

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. In most corporations today, if we have a question and don’t know who knows the answer, we’re stuck.

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Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

  The convergence of the Internet and Social Interactions has produced a movement towards flattening models of decision-making.  Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals. 

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Through our direct media partnerships, we’re very fortunate to be able to access over one-third of the entire internet-connected population, providing us with a bigger picture view of the shift in consumer behavior and media consumption. As a result, marketers with elastic budgets are reaping the benefits. Media Overload.

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TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. Today, enterprise IT is all about the Cloud, Big Data, Internet of Things, Mobility and BYOD. and if you were in IT, it was all about TCO – Total Cost of Ownership.