Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Ad campaigns.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. To start a paid promotion, creators will need to enable the “Allow brand partner to boost” option.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

sagefrog

NOVEMBER 6, 2023

Marketing campaigns are never a set-it-and-forget-it type of situation. Once you’ve begun implementing strategies, ongoing content creation, curation, updates, and engagement are just a few of the elements critical to long-term success. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

SmartBug Media

APRIL 25, 2022

As third-party cookies start to make their way out, marketers are exploring new ways to reach their audience with more privacy-friendly solutions. Why should I consider contextual advertising? Contextual advertising is a tried-and-true solution to this problem. What are different types of contextual advertising?

Paid Content 52

Paid Content Advertisements Advertising Adsense 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. So I sat down with a few folks on our advertising and editorial teams. Audio Advertising. “In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Digilant

JULY 13, 2021

Social media has been a trending topic in the digital advertising industry for a few decades now. In turn, it’s essential for advertisers to stay up-to-date with new platforms, trends, and features on these networks. Brands need to present their brand to these new curious consumers with paid advertising placements. .

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Digilant

JULY 13, 2021

Social media has been a trending topic in the digital advertising industry for a few decades now. In turn, it’s essential for advertisers to stay up-to-date with new platforms, trends, and features on these networks. Brands need to present their brand to these new curious consumers with paid advertising placements. .

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Huptech Web

JANUARY 4, 2024

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? What is Performance Marketing?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Excelsior Research

APRIL 22, 2022

EFFECTIVE TOOLS FOR DIGITAL MARKETING! Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. EFFECTIVE TOOLS FOR DIGITAL MARKETING! Subscribe Now.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

flux.la

AUGUST 11, 2020

For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Branding 52

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126