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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts.

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance. It doesn’t make sense to sacrifice effectiveness for efficiency. You need both.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. How a buyer-driven approach helps scale personalization and build momentum. But do they?

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How WardsAuto Achieves Increased Content Efficiency & Engagement with Anyword

Anyword

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts.

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How A Data Lakehouse Can Help Your Team Become More Efficient

Salesforce Marketing Cloud

And as CIOs look to consolidate apps, streamline workflows, and become more efficient, data lakehouses can make a significant impact on their bottom lines. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. This Trail is a helpful guide that breaks it all down clearly.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Join us for this fantastic second episode in our Salesforce efficiency series!