Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

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Work Management Marketing Management Software Product 115

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie studios conduct extensive market and customer research to gain insights into audience trends. You decide with data.

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Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Consolidate your spend with one or just a few vendors. Read their story What is vendor sprawl and why is it an issue?

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Enterprise Management Work Management Marketing Management Vendors 98

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

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Work Management Marketing Management Budget Programs Software 120

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. Iterative implementation of automation tools enables organizations to optimize workflows and enhance operational efficiency.

Digital Transformation 272

Digital Transformation Work Management Terms and Conditions Marketing Management 272

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Be transparent about any flaws in your products and services.

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Work Management Marketing Management Content Marketing Content 337

Webbiquity

MAY 11, 2021

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? Who are they?

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Efficiency Paid Search Agency Companies B2B 292

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Webbiquity

NOVEMBER 12, 2022

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Here are five tips on how to make efficiency an everyday priority in your business.

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Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

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Work Management Marketing Management CRM Service 102

ClickDimensions

JANUARY 9, 2024

A well-managed sales pipeline is the lifeblood of any successful sales operation. Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Solution: Identify bottlenecks and implement strategies to address them.

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Work Management Marketing Management Allocation SMB 109

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems. Image via Khoros 9.

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Work Management Marketing Management Social Media Stats 143

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Strategy and product roadmap.

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Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Like other SurveyMonkey services, Forms has the small business user as its main target audience. Image: SurveyMonkey.

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Marketing Management Lead Gen Fulfillment Template 107

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business.

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Work Management Marketing Management eCommerce Software 97

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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Work Management Digital Asset Management Enterprise Management Marketing Management 79

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

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Work Management Automation Service Customer Satisfaction 98

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. Choose the right writer for the job.

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Efficiency Design SME Budget Programs 136

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

TrustRadius Marketing

FEBRUARY 11, 2022

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Imagine tracking, automating, and provisioning faster and more efficiently. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions.

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Enterprise Management Budget Programs Pricing Price 52

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

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Work Management Service Cross-Selling Training 105

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

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Efficiency Marketing Automation Services Lead Ranking Branding 79

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. As a recession looms, organizations are now speaking less of scale and more of efficiency. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient.

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Efficiency Elasticity Ad Building Planning 117

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

DivvyHQ

FEBRUARY 27, 2023

If you're in marketing, you know that it's a fast-paced and ever-changing world. That's where marketing project management software comes in. In today's post, we're breaking down some of the differences within the PM software category, and detailing the benefits of using a specialized platform for marketers.

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Marketing Management Software Planning Demand 72

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

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Work Management Marketing Management Marketing Automation Services Marketing AI 95

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The answer lies in four rapidly evolving technologies: augmented reality, the internet of things, smart mobile solutions, and generative A I. The Bureau of Labor Statistics estimates that U.S.

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Work Management Service Customer Satisfaction Efficiency 69

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

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Enterprise Management Work Management Marketing Management Budget Programs 75

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. This blog covers some of the best e-commerce solution providers out there. Table of contents What kinds of e-commerce solutions are available? Businesses pay a subscription fee to use this software.

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Enterprise Management Work Management Marketing Management CMS Development 52

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

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Marketing AI Work Management Marketing Management Examples 121

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

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Work Management Peer-to-peer Service Communities 132

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it.

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Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71