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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Reach YouTube viewers . Brand awareness .

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How to Promote Your YouTube Channel Like a Pro

Sprout Social

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

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The implications of Google using click data in ranking

Kevin Indig

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. YouTube uses watch time. When analyzing rank positions for keywords, we can see that Google flips the results for keywords for a few days and then makes a call on whether to change the order or not - presumably based on click data.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. While videos can be effective for any product or service, they are particularly useful for B2B companies. Videos Gain Importance.

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Why Your Content May Not Get Traffic: Content Marketing Strategies

Navigate the Channel

It used loss aversion to draw attention, which can be effective because people often want to avoid loss because the pain of losing is greater than the satisfaction of an equivalent gain. Humans also seek systems of control and headlines that promise order and predictability. See Upworthy’s take on effective headlines today.

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The Importance of SEO For E-commerce and Retail

Brightedge

When storefronts closed and social distancing orders were put in place, consumers changed their shopping behavior and priorities, though they continued to make purchases to resolve their pain points. They also use augmented reality in order to personalize the beauty experience online. YouTube usage saw increases by 15.3%

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Winning at Search: The Rising Importance of Having Diverse Content Types

Content Standard

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. At the same time, they will need a diverse, well-thought-out, and interconnected content ecosystem in order to win in search in the future.” Want to learn more?