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The 2nd order SEO effects of generative AI models

Kevin Indig

Creating and distributing online content is a big business for companies because it can lead to attention, audience building or direct sales (selling products, monetizing content on Youtube, driving sign-ups, etc.). As a (2nd order) result, content loses weight as a ranking signal.

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How the YouTube algorithm works in 2022

Sprout Social

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

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5 Strategies to Gain More YouTube Subscribers

Stevens & Tate

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences

ClearVoice

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. An effective way to circumvent this problem is to practice proper channel management. Order the product on their home laptop. Image credit: HubSpot.