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The email marketer’s guide to effective marketing automation

Martech

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. The design also must scale up for large orders. For example, under U.S.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. The first step to designing an effective lead magnet is understanding what kind of content and the format your audience prefers reading. No wonder building an email list remains a priority for businesses of every type and industry.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. The result? Fewer, slow, infrequent, and less valuable insights to act upon.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. That means there may still be a lot of your customers that don’t have smartphones.

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Set the Right Goals for Your Marketing Campaign

Ontraport

Use these five “SMART” criteria to determine whether your goal is framed properly: Specific: Your goal should lay out what you hope to accomplish in no uncertain terms. A goal is any action that you want an individual contact on a campaign to take. Defining goals that match your strategy. Use exact quantities if possible.

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12 Email Footer Design Best Practices

Litmus

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. A clear unsubscribe link makes it easy for readers to opt-out of receiving your emails. Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. .

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