Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. The post Does your organization really need a marketing automation platform? Click here to download! Learn more here.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. Be customer-driven: Merely having data does not mean you are a data-driven organization. Rather, it’s about what you do with the data.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar. Contribution to pipeline.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

LeanData

JANUARY 20, 2021

Effectively managing leads is a huge problem, with very real financial consequences – consider the following: 25 percent of the average B2B database is inaccurate at any given time (SiriusDecisions). executing effective programs. and analyzing campaign effectiveness. Executing Effective Programs.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. We know in-person events are effective. The next show you attend, look for the organizations that run their events the right way.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Adobe Experience Cloud Blog

MAY 11, 2017

By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns. In fact, you may find that activating 10 or 20 similar, but smaller influencers is a more effective strategy. Would you buy ad space on a publication without asking who reads it?

Effectiveness 134

Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Cicero described a six-part process for developing a successful argument, and these steps can still be utilized today when building effective creative: 1. Introduce Yourself. Refute Your Competitors’ Messages.

Creativity 134

Creativity Effectiveness Thought Leadership Banners 134

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Top challenges: Measuring campaign effectiveness, finding talent. Read next: 16 marketing automation platforms your organization should consider. Free to download.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Studies Automation 102

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. And it is spot on.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. The effect on our sales pipeline has been impressive, to say the least.“.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Martech

MARCH 3, 2022

According to Workato, the two leading factors are versatility and ease of use; which makes iPaaS appealing for small to midsize organizations with fewer resources. The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7% of Marketo users are currently integrating iPaaS with their Marketo instance.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Jackie Walts

SEPTEMBER 2, 2020

That’s because when you’re focused on getting things out, organizing probably isn’t a high priority. But keeping things tidy means you and your team will be more effective. The post Best Practices for Organizing Marketing Automation first appeared on Jackie Walts: Consulting.

Marketing Automation Services 66

Marketing Automation Services Marketing Automation Automation Organization 66

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). For example, how does your organization define a “lead”?

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Zoominfo

APRIL 29, 2022

To ensure the quality of their data, some organizations hire data quality managers. Also called quality assurance or quality control managers, this person is responsible for coordinating activities to attain the organization’s standards of quality for their database. What are the Necessary Skills for a Data Quality Manager?

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SmartBug Media

AUGUST 13, 2021

This type of outreach can be done by anyone in your organization who has a direct relationship with your customer. Use a tool like HubSpot or Marketo , and be sure to incorporate personalization tokens throughout. There are a few ways to accomplish this task, but we’ve found that two in particular are the most successful.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

The Point

NOVEMBER 15, 2022

Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. My response is a definitive: yes.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. “Also, on the Cardii platform, we’ve added about 2,500 charitable organizations; if they don’t want to give gifts but want to donate, they can do that too,” said Steele.

Marketo 117

Marketo Customer Surveys Trigger Marketing Amazon 117

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. An effective metrics and analytics system starts with a list of stated goals. Michael Brenner. Oli Gardner.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

The Point

NOVEMBER 27, 2018

All of which begs the question: what about organic? After all, as earned media, the “cost” of organic social is basically zero. Why aren’t more B2B companies making the same investment in organic social media? . (DK) So yes, paid social media can be an effective demand gen channel. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ANNUITAS

MAY 31, 2023

” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Adobe Experience Cloud Blog

OCTOBER 16, 2020

With no concrete end to COVID-19 in sight, leaders need to be proactive about making remote teams as effective, or more effective, than they were in-house. Chances are you’ve invested a lot of time and thought into your organization’s culture. And obviously, we’re all a bit thrown by having to conduct our meetings online.

Product 158

Product Paid Search Agency Companies Work Management 158

Adobe Experience Cloud Blog

MARCH 25, 2020

The revolution is that organizations are using the time that platforms like marketing automation have given them to rethink their workplace culture. Companies are questioning if their 8-hour workdays are still necessary and the effectiveness of shorter workday.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

FunnelEnvy

MARCH 16, 2020

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. So let’s go into the more effective use cases, selecting a vendor and how to integrate it into FunnelEnvy audiences and predictive campaigns. Beware Vanity Experiences. Firmographic Vendor Considerations.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

ANNUITAS

NOVEMBER 22, 2023

This positioning also addresses a fundamental gap in many go-to-market stacks, where organizations are able to do targeting of outbound messages and achieve some level of site personalization, but where true inbound/on-site nurture is not possible. ANNUITAS can cite very few organizations at this level of go-to-market maturity.)

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Zero click search results; ads crowding out organic search results. The problem is that technology alone was never going to deliver us effectiveness. Bonuses were claimed.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Taken together, Facebook and Marketo have made this a lot easier.

Marketo 48

Marketo Work Management Facebook Marketing Management 48