KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Oktopost

JUNE 4, 2024

Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. A lead generation landing page is a web page created for a particular advertising or marketing campaign. How do you evaluate how good your landing page is?

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Common examples include interscroller ads on mobile and homepage takeovers on web pages. With these campaigns, an organization uses display ads to re-engage audiences that had previously visited their digital properties. What are display ads?

Display 109

Display Ads Advertorials CPC 109

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. Only the very bottom listing, from Merriam Webster, is an organic search listing. In many cases, users now have to scroll to even see the top organic listing. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Navigate the Channel

DECEMBER 19, 2023

With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Scoop.it

AUGUST 30, 2022

E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. So, it is significant to invest in an effective web structure and an e-commerce digital marketing strategy. Optimize for mobile. Besides, you can utilize mobile marketing methods to reach target mobile users only.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Work Management 87

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. Run a Contest Did you know that running an online contest is one of the most effective ways to raise awareness about your product or service?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Optinmonster

NOVEMBER 7, 2023

It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success. It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. When it comes to marketing and growth strategy for startups, focus on organic promotion first. Tips for effective webinar marketing. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. Focus on the funnel. The problem? Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. What is B2B Programmatic Advertising? Programmatic advertising gives marketers greater control over refining their ads and audiences by allowing customization of the following: Ad frequency.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. Display advertising. When someone makes a purchase, it is never in a vacuum.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Brightedge

APRIL 7, 2020

As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As you create this material, the BrightEdge platform can help you track mobile engagement to your content.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Directive Agency

SEPTEMBER 15, 2023

How It Works: Enter a website domain or keyword, and SpyFu reveals organic and paid keywords, ad history, competitor data, and more. It entails identifying their strengths and weaknesses and vigilantly monitoring shifts in their advertising strategies—all of which can be efficiently executed using SpyFu.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

How It Works: Enter a website domain or keyword, and SpyFu reveals organic and paid keywords, ad history, competitor data, and more. It entails identifying their strengths and weaknesses and vigilantly monitoring shifts in their advertising strategies—all of which can be efficiently executed using SpyFu. Click on “PPC Research”.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. It Is the Best Way to Organize Your Company for Action. Online Advertising. What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Salesforce Marketing Cloud

MAY 3, 2024

A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience. Landing pages: Landing pages are standalone web pages created specifically for a marketing or advertising campaign. Test your website and keep page loading times fast, especially for mobile.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Contently

AUGUST 5, 2020

By March 13, the entire marketing team was mobilized around an entirely new content strategy. MD Financial’s content strategy shift was led by its director of content, Rachel Kenworthy, but it was supported by the entire organization. Collaborating quickly and effectively with SMEs throughout the company had two big benefits.

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

The Lead Agency

DECEMBER 6, 2021

It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. Video and Live Chat Growing in Prominence.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

NOVEMBER 29, 2019

You might have the best product out there in the market but without an effective sales lead generation best practices you are sure to run out of the business real soon. I will show you 10 lead generation best practices that you can use right now to drive more leads in your funnel and gradually convert them into customers who pay.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Kapost

DECEMBER 29, 2016

Is mobile a big contender for grabbing market share in the B2B space? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? The real question is, how organized is your internal workflow? Now, onto the innovations… Mobile.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. Read more below to discover top full-funnel marketing strategies.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. A funnel report to identify bottlenecks. Ensure that sales reps can effectively engage prospects with the right content at the right time.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email lists can help you go from simple sends to multi-step journeys that include touchpoints like mobile and advertising based on how your list recipients are engaging. Once you have your greeting in place, you can set up delivery time for subsequent emails and targeted content, guiding leads through your specific sales funnel.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Stevens & Tate

MAY 12, 2023

The goal is to get a comprehensive view of your customer’s actions throughout your sales funnels and ensure satisfaction. Content Development Effective content strategy is among the key elements of a robust online presence to achieve business goals. The information should be simple, well-organized, and easy to understand.

Design 92

Design Buyer Personas Top of Funnel Fulfillment 92

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Although it is a mobile-first platform, the app is accessible through desktop. Pinterest – During its early years, Pinterest was an invitation-only visual discovery platform that allowed users (called pinners) to upload, save, and organize images.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Learn from the Pros

MARCH 21, 2024

Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. The Power of First-Party Data Strategies for B2B A first-party data strategy will be (and arguably always has been) the key to unlocking personalized, effective marketing campaigns as third-party cookies disappear.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

PureB2B

MAY 30, 2022

It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It involves the activities used to bring your audience directly into your sales funnel and lead pipeline. Search Engine Marketing/Pay Per Click Advertising.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62