ClearVoice

MAY 12, 2020

Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. We help some of the world’s largest and best-known companies communicate effectively to their staff, the world, and their consumers.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Navigate the Channel

AUGUST 24, 2023

A basic, but quality image slider, can effectively compare multiple images in a way that increases engagement and creates a powerful impression. FAQs What is interactive content? These three interactive content ideas are among many, all of which ER Marketing can assist you with, if you’d like to up your content interactivity.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Sword and the Script | B2B

FEBRUARY 12, 2022

He suggests three types of content: case studies, FAQ-style and content aimed to generate thought leadership. If you enjoyed this post, you might also like: The 3 Characteristics of Effective Thought Leadership in B2B Marketing. “B2B content should compete on relevance, not entertainment. There’s research that backs up this thesis.

B2B Thought Leadership 78

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 78

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Atlanta-based creative agency Chemistry used this technique to promote a workshop for professionals in digital advertising, public relations and media production. Get your audience pumped up for an upcoming event.

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

ClearVoice

JANUARY 26, 2024

The good news is your team can do effective SEO without producing hundreds of blogs and building a massive content ecosystem. It requires consistently publishing informative and relevant content that addresses your target customers’ interests, pain points, and comment questions related to your service.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MAY 5, 2023

Communicate Efficiently, Communicate Effectively The narrative you bring to the market for your brand launch is the most important aspect of the entire undertaking. Think through the most effective channels you can use to communicate the launch of your new brand to your key audiences. brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

SmartBug Media

AUGUST 8, 2019

However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Case studies are another great way to showcase the effectiveness or success of your product to the media. What Is an EPK? Case Studies.

Press 85

Press Digital Asset Management PR Case Studies 85

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Brandpoint

SEPTEMBER 19, 2022

The public relations industry has changed drastically over the years, from newswires to press releases to traditional print ads to the advent of native advertising and sponsored content, but it seems like the last two years have accelerated innovation more rapidly than ever.

Business 98

Business PR Distribution Thought Leadership 98

Online Marketing Institute

MAY 26, 2010

Just ask the companies that used it to such effect during this year’s Super Bowl. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Tweets are off! Diminished by factor of 20! Mine is 1.78. Tweeting is usually pretty effortless. Read and respond, recommend and help where I can.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. How do you see the parallels with technology adoption?

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Have them document EVERY question they receive. When you find a pattern, create content to address it.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe.

Social Media 157

Social Media Media PR Webinar Metrics 157

Sprout Social

JUNE 6, 2022

In this article, we’ll walk you through how to earn TikTok comments, FAQs and strategy ideas from top brands who are mastering TikTok comments. Brands use pinned comments to address an FAQ or highlight specific promotions or campaigns. Don’t buy TikTok comments, earn them organically. Disable TikTok comments with caution.

Viral Marketing 84

Viral Marketing Paid Search Agency Enterprise Management CAN-SPAM 84

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Vidyard

OCTOBER 27, 2019

Many companies use vlogs to answer FAQs, share updates, and introduce new products. This has led to the rise of a style of video that pairs overlaid text with B-roll and/or still images (usually with a pan or zoom effect applied). The subject matter available for vlogging can be as wide and varied as it is with blogging. Get It Free.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Great thoughts, Laura!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Online Marketing Institute

MAY 18, 2010

Optimizing FAQ’s and product support information can provide answers to customers before they call support. Optimizing news related content such as press releases and images can attract journalists to use the company in a story. link] Jack blogs are created so that they feature regular updates.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

JUNE 3, 2014

These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. How Effective Is It?

FAQ 28

FAQ Media Public Relations Web 2.0 28

Webbiquity

NOVEMBER 5, 2012

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • You need to know where you are before you can know where you’re going.

Optimization 100

Optimization Curation PR Public Relations 100

Convince & Convert

MAY 27, 2010

Cutright RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] SocialMediaSentiment "The More Things Change, The More Things Change | Social Media …" (..)

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. You also know how to measure your ROI effectively. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# At the same time, word of mouth marketing IS important, and effective.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# They arrive on your blog because they have a question in mind, and are hoping that you can answer it. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Outgrow

FEBRUARY 5, 2021

There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Convince & Convert

MARCH 3, 2010

Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

nDash

DECEMBER 7, 2020

My work has been featured in Freelancer FAQs, Love and Vice, and Ivy Exec. I’m an expert in crafting effective, results-oriented blogs, social media posts, product descriptions, video scripts, articles, search ads (SEM), email newsletters, and web pages optimized for SEO. Think we should work together? “I

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Content Standard

JUNE 22, 2016

Today, marketers and public relations professionals must balance a wide array of digital media channels and convince executives that these moving pieces are valuable. Most press releases boost company-centric accomplishments rather than highlight transformative events and the ripple effect they have on audiences.

Press 54

Press PR Relevance Marketing Strategy 54

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), month), so filtering and more and more analytics are important to our customers. What’s going to happen next?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Thanks much for the comment. Thanks much for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151