Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging.

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AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

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Social Media Media Webinar Metrics Marketing & Strategy 143

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MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Testimonials are a huge part of the infomercial world, as they are for effective social media.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

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JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe.

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Social Media Media PR Webinar Metrics 158

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MAY 27, 2010

Cutright RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] maggielmcg RT @jaybaer: The More Things Change, The More Things Change [link] [link] SocialMediaSentiment "The More Things Change, The More Things Change | Social Media …" (..)

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Paid Search Agency Social Media PR Advertising Agencies 124

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JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

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MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. That’s achievable for most small businesses.

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Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# They arrive on your blog because they have a question in mind, and are hoping that you can answer it. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. You also know how to measure your ROI effectively. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

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Convince & Convert

MARCH 3, 2010

Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Note that as you move down the ladder, your repurposing will be more complex – a blog post requires substantially more content than a Facebook update in most cases.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

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APRIL 1, 2010

As such, they do stuff like this, that isn't as effective as it could be. As such, they do stuff like this, that isn't as effective as it could be. Would you hire someone after they “slammed&# you on their blog? Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

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APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Let the other person feel that the idea is his or hers. Seems to me Plato ended up writing anything attributed to Socrates.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

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SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Thanks much for the comment. Thanks much for the comment.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

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JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

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SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 8, 2010

I wonder if that policy is still in effect? I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Is a conversation asynchronous or synchronous? Is a conversation a monologue, dialogue or could it even be a polylogue? I’m going to get a little education geeky and jargon filled. I’ve tried to simplify it.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. link] Michael Fohbuzz for restaurants already does this pretty effectively. County, region, state or city? Pricing: Your pricing is incorrect.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. link] [link] Karthik S Good post by @jaybaer on measuring social media effectiveness – Are you suffering from premature calculation [link] [link] Alexander Rustad Are You Suffering From Premature Calculation? Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. link] Matt Ridings – Techguerilla If I can be a complete geek for a second. They didn’t want to hear from ‘testing&# because it “took too long.&# WHY didn’t it work?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 25, 2010

Although social media can be used effectively for both, I think it's incredibly important to know what your motives are and then consistently speak in those terms. [link] #news #socialmedia o_O [link] Jack Smith Great post and examples of a company finding unique ways to reach and engage with customers.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Clearly 500,000 is better, but you also have to take the network effect into account. Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. That's just not happening.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 9, 2010

Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. It used to be that scandalous lies got talked about.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 8, 2010

Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. It's one of the most common forms of communication between brands and consumers.

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 4, 2010

The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. link] jaybaer That is truly ironic. Thanks for the link.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 16, 2010

Using Twitter to network is great, but to engage customers may be less effective. I have met so many great people and made so many connections which I wouldn't have made on Facebook or other tools. That being said, I think I may be too focused on it. I am coming around more to the idea of using Facebook to engage customers.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

agchat [link] Liz Dennery Sanders 39 Effective Social Media Tools: [link] [link] Mary Litzsinger RT @SheBrandLiz: 39 Effective Social Media Tools: [link] [link] organicpr RT @jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Marketing The 39 Social Media Tools I’ll Use Today. Type any domain and scan the site.

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