KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Facebook Events. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 5, 2017

As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 27, 2012

Your Facebook post has gotten more than 200 ‘likes’ this morning.”). Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” “Your” is a possessive pronoun (e.g., Their vs. They’re.

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. Links to author pages are preferred.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Out of all of the social networks utilized for marketing, 94 percent of marketers claimed that they were using Facebook to reach out to their target audience.

Social Media 120

Social Media ROI Social Marketing Media 120

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. In terms of specific social media websites, visits to company sites driven by Facebook grew 23% year-over-year, while visits via Pinterest increased 24%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

FEBRUARY 13, 2019

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Third Party Validation. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. How will an investment in social media activity impact the marketing program of a B2B organization?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Participate in a targeted LinkedIn or Facebook group. Start blogging in an effort to organically acquire high quality links. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

FEBRUARY 15, 2018

Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. While I appreciate the sentiment behind this (e.g.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. From there, you can compile social media profiles and handles of your targets to reach both organically and/or through advertising on social.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Set Aside Time Every Week.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. In terms of content types to do so effectively, consider videos and case studies. If you can get someone from the C-suite, it could help to boost the impact of the message being delivered.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Throughout the years, Facebook and other social media platforms have discovered that the future of their services is moving from desktops toward mobile platforms.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 9, 2019

It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. organize your keywords into ad groups more effectively. Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Converted audiences (targeted audiences that connect with an organization’s social presence or digital assets). Bottom-line: A quality network leads to more effective social media communication and execution.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz. What Were The Most Effective B2B Marketing Tactics of 2015? by Krystle Vermes. 6 Great B2B Business, Marketing, and Strategy Books by Kelsey Jones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Can’t you just do some advertising and publish some automated organic posts? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the first step is developing a solid social media plan , there is more to it than just organization planning. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. ikewise, while Facebook doesn’t offer certification, they do have a pretty good support section for Page Insights. Website Analytics. SEO Audit Tools. Idea Generation.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

MAY 28, 2015

50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. In the US, 2.8 hours per day is spent viewing information via mobile device (roughly 29% of total time).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JULY 12, 2018

Before your organization starts promoting or scheduling demos of any format, make sure to do practice runs with colleagues to ensure all main points are being covered. Some organizations even record the first few sessions with real customers to get feedback and adjust accordingly. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Hootsuite: Scheduling social posts helps to keep B2B marketers organized without sacrificing engagement. from sources like CopyBlogger and ProBlogger.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

FEBRUARY 20, 2014

Taking marketing back to a human level can help create engaging campaigns that not only showcase a company’s value to other businesses, but also promotes a human connection that just can’t be created between organizations. Screenshots via Wells Fargo’s Facebook page and signup.hootsuite.com taken 2/18/2014. Individual Human Emotions.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

SEPTEMBER 18, 2013

Broadly speaking, case study development often involves multiple stakeholders in the review process, especially when working in coordination with larger organizations. All that said, a good case study helps provides validation of an organization’s expertise and credentials. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Paid-Organic Social Distribution Is The Future. You’re Not eBay. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc).

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MAY 11, 2012

Even today, we get asked what are the simple tactics, the “quick wins”, that a budget conscious organization can implement to “push the needle” in their search efforts. The challenge (or opportunity) with SEO is that there are many experiences required to be truly effective over the course of a complete SEO program.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120