Webbiquity

SEPTEMBER 28, 2022

With the help of marketing tools that provide advanced segmentation features, you can efficiently perform customer segmentation. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Webbiquity

MAY 18, 2021

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. At the core of this efficiency drive is a desire to do more with less costs. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. This personalized approach leads to more closed-won deals and the ability to hit revenue targets faster.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

QuanticMind

AUGUST 30, 2023

There is no change to paid advertising opportunities on the platform as of right now, but that may evolve as Musk and team build out and expand X's organic and paid offerings. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail. Sign up for the Basis Scout newsletter !

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. YouTube marketing strategy template A lot goes into video marketing on YouTube. Success on the world’s second largest search engine starts with a commitment to organization. Download the template 4.

Social Media 65

Social Media Template Work Management Marketing Management 65

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. Aligning your team so that everyone is executing on the plan effectively is another part. How do you align your marketing roadmap with your high-level goals effectively? You break them down.

Planning 300

Planning Work Management Marketing Management Deliverability 300

LeanData

DECEMBER 8, 2021

In a relatively short period of time, Revenue Operations, or RevOps for short, has grown to be mission-critical for many organizations. Depending on their size or go-to-market (GTM) complexity, some organizations have RevOps as a role. Driving Effectiveness & Efficiency.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We We want to create an ad that earns an audience.’

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Guest post by Sumeet Anand. B2B marketers are expected to wear many hats.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Optinmonster

JANUARY 14, 2024

As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. The integration of AI in content creation marks a significant shift, with 50% of bloggers embracing this technology, underscoring its role in enhancing creativity and efficiency.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 1.25% 1% YouTube 3.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. WHAT DOES THE DATA SAY? ARE CELEBRITY ENDORSEMENTS THE WAY FORWARD?

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Exo B2B

JANUARY 23, 2024

Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. We’re talking about efficiency here.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Content Standard

APRIL 28, 2020

This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach. There’s no mention of YouTube Ads until more than halfway through the video. The video closes with an outro frame featuring the Google logo and AdWords website.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Zoominfo

JULY 18, 2022

This is essential to understanding how effective your social selling strategy is and for improving in areas you may be lacking. It’s also an effective tool for social listening — keeping track of prospects’ online conversations about your industry and brand. Nimble is a CRM designed for the social media age.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Binary Demand

MARCH 11, 2024

While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Vidyard

NOVEMBER 29, 2016

The use of advanced metrics has become imperative for organizations that produce higher volumes of videos annually, as these metrics enable optimizing performance and understanding the true ROI of their investment,” the report said. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Analyze influencers for a balanced mix of sponsored and organic content, seeking authentic engagement. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 90

Sales Management ROI Planning Work Management 90

SocialPilot

MARCH 11, 2024

AI empowers marketers to identify, analyze, and collaborate with influencers more effectively than ever before. Additionally, AI enables marketers to personalize content by analyzing audience data and trends, ensuring that influencer campaigns effectively resonate with specific audience segments.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Stevens & Tate

MARCH 1, 2024

By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage. Share your videos on your website, social media channels, and YouTube to reach a wider audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Binary Demand

MARCH 26, 2024

Armed with this knowledge, you’ll be able to customize your marketing strategies effectively, fostering stronger connections with customers for maximum impact. Utilizing these focal points, we can craft a detailed strategy aimed at maximizing our impact effectively. False budget or forecast” or “Organize your tasks seamlessly.”)

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Navigate the Channel

JUNE 19, 2023

Discover effective strategies for generating engaging social media posts. Stay organized and save time by planning your social media content in advance for a seamless posting schedule. “A Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. Never be short of ideas again! We can help.)

Social Media 65

Social Media Media Curation Content 65

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. The average email conversion rate in 2022 was 8.17%.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

MAY 27, 2022

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. This is extremely valuable feedback that captures your current content’s effectiveness and engagement level, allowing you to tweak your future content accordingly. Adapting to industry changes.

Advertising Agencies 118

Advertising Agencies Advertisements Advertising Mobile Advertising 118

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Scoop.it

NOVEMBER 25, 2021

On top of that, compared to other marketing means, content marketing is oftentimes significantly more efficient than other forms of digital marketing, which makes it a perfect choice for small businesses that usually don’t have the same luxuries resource-wise as some of their bigger counterpart. It makes organic search easier .

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Content Marketing Institute

AUGUST 31, 2023

By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation. Human oversight and review are critical, and that review requires diverse perspectives to ensure inclusivity and to provide context that AI can miss.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Liveintent

OCTOBER 24, 2022

She conducted research for 73 days and interacted with more than 250 touch points — including blogs, YouTube videos, and retailer sites — before finally making a purchase. Without a unified customer view, businesses cannot efficiently and effectively market their products and services to their existing and prospective customers.

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

SocialPilot

FEBRUARY 26, 2024

Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI takes the guesswork out of email marketing, making it more effective and efficient.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72