Stevens & Tate

JUNE 27, 2023

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 59

Youtube Marketing & Strategy Click Rate High Quality Lead 59

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Biznology

APRIL 24, 2017

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Is one more effective than the other? Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Oktopost

JUNE 9, 2021

For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. She has an international profile speaking 5 languages and a successful track record in working effectively across geographies and cultures. Catch all episodes here. Meet Malin Liden.

Digital Transformation 118

Digital Transformation Effectiveness Transparency Click Rate 118

Scoop.it

OCTOBER 12, 2021

The biggest challenge with having a content strategy is staying organized. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. How to Organize Your Content Strategy for Better Results. Organizing a content strategy doesn’t have to be impossible. Organize and Store Content Securely.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Navigate the Channel

JULY 6, 2021

However, one of the most useful and often overlooked facets of lead generation is YouTube. Keep reading to learn how you can use video content on YouTube to help create brand awareness within the building materials industry. The best YouTube strategy for professional contractors starts with having a plan to create content consistently.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

KoMarketing Associates

JULY 31, 2018

In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram. Instagram came in second (6), followed by LinkedIn (5).

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Navigate the Channel

NOVEMBER 21, 2023

Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix. However, the ability to create engaging, high-quality videos is key for this medium.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

JULY 19, 2022

You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. While organizing feeds was the original purpose of hashtags, their use case has evolved. How to use hashtags on YouTube. What is a hashtag used for?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Brightedge

MAY 20, 2021

Generally, as marketers and SEO professionals, when we think about organic search optimization, we tend to think about Google primarily, followed closely by other traditional search engines as the best sources for search traffic and trend data. What can we Learn from YouTube Search Trends? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Video is one of the most effective content types brands can create as part of their larger content strategy. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. This will aggregate and organize your content in a way that shows users your full body of work. Link to other videos. Experimentation.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. Now, the question you need to answer for your organization is “are we committed to figuring out how to utilize IGTV to our advantage?”

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. The creator economy has really changed everything. It’s simple: they deliver value.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. As mentioned in AdWeek , only about 2 percent of users who have liked your page will see updates organically in their newsfeed, according to a 2015 study.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Here are some key metrics that can give you a clear picture: Organic traffic. of all clicks.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Webbiquity

OCTOBER 22, 2020

Here are 11 effective ways to use personal branding to boost your business. Wearing a distinctive watch, meanwhile, can tell people you’re organized. Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Ledger Bennett

SEPTEMBER 26, 2020

They found 73% of respondents reported they’ve increased their investment in data quality, but the majority of organizations surveyed still haven’t connected the value of that data to the the deployment of sophisticated activation approaches. Common problems preventing effective use of B2B data. Effective use of data is complex.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Stevens & Tate

JUNE 18, 2019

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 43

Youtube Marketing & Strategy Click Rate High Quality Lead 43

Vidyard

APRIL 21, 2020

KITCHENER, Ontario – April 21, 2020 – Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Within six months, the benefits of adding video to prospecting efforts spread like wildfire across their organization.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Marketing Insider Group

MAY 16, 2023

The ability to craft effective prompts for AI machines that result in quality responses is going to be a highly sought after skill in every industry, not just marketing. The Last Straw We heard from another influencer that AI is killing organic search and we’re all destined to marry robots. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243